Page 44: of Maritime Reporter Magazine (March 1974)
Do you feel a machine could do your job? • Yes. • No.
We don't think so.
Because you're a decision- maker. Machines don't make decisions.
The reason we know you're a decision-maker is because, otherwise, you wouldn't be getting this magazine to read.
The publisher has qualified you to receive it because he has established that you are in a job and in a business which the editors have in mind when they put the magazine together.
You're important to the advertisers, too. When they, too, have your job in mind, they're better able to design ads to meet your informational needs.
And that's where BPA comes in. BPA audits the circulation records of publications to make sure they are correct and up to date—that you, for example, are qualified and are still on the job.
The BPA symbol on a magazine you're reading means you're more than a machine.
Business Publications Audit of Circulation 360 Park Avenue So., New York, N.Y. 10010
This symbol means: edited for businessmen audited to make sure the records are correct 48 Maritime Reporter/Engineering News