Page 8: of Maritime Reporter Magazine (January 1989)

CRUISE SHIPPING 89

Miami, Florida, February 28-March 3

Conference & Exhibition Expanded

Following its sell-out success in

February 1988, the Seatrade Cruise

Shipping Conference and Exhibi- tion, now in its fifth year, is to be expanded by an extra day and moved to a new and larger venue in

Miami. Conference attendance for this year's event, Cruise Shipping '89, is expected to match or exceed last year's total of 500 marine indus- try delegates, 60 exhibition stands and 800 attendees. The majority of the space in the new and greatly expanded exhibition area has al- ready been reserved for 1989.

The Seatrade event will be held at the Miami Inter-Continental Hotel from February 28 to March 3, 1989.

The regular two-day conference program will be supplemented by a third day of seminar programs. In one of the seminars, organized by

Seatrade in conjunction with the

Cruise Lines International Associa- tion, a panel of cruise travel agents and cruise line marketing specialists will look at cruise sales and distribu- tion. Another seminar will concen- trate on operational and technical issues.

Delegates and exhibitors will have the option to remain in Miami for an extra day, Saturday, March 4, to take part in a port and ship inspec- tion program on the day of the week when the port of Miami is filled to capacity with cruise vessels.

The Seatrade Conference and Ex- hibition, held annually in the U.S. since 1985, has become the premiere meeting place for cruise industry leaders from all over the world, rep- resenting the cruise lines, the travel trade, the financial community, tou- rist authorities and suppliers. The exhibition, which has doubled in size in each of the last two years, was a sell-out this year.

For further information, contact:

Sharon Day, the Seatrade Organi- zation, Fairfax House, Causton

Road, Colchester COl 1RJ, United

Kingdom; telephone: (0206) 45121; telex: 98517 DISOP G; telefax: (0206) 45190; or Mike Kazakoff,

Seatrade North America Inc., Suite 1805, 40 Rector Street, New York,

N.Y. 10006; telephone: (212) 393- 1000; telex: 233629 SEA UR; and telefax: (212) 608-5874.

CONFERENCE PROGRAM

Tuesday, February 28 3 p.m.—Seatrade Cruise Shipping '89 Exhi- bition opens. Conference delegate registra- tion begins in the exhibition hall. 7 p.m.—Seatrade Organization welcoming reception.

Wednesday, March 1

Morning session "The Outlook for the Industry"

Keynote address—A. Kirk Lanterman, pres- ident, Holland America Line-Westours Inc. and chairman, Cruise Lines International

Association.

A panel of cruise industry personalities will debate a series of key issues, including: "The impact of consolidation and merger on the market"; "Is overcapacity a real or imagined threat to the industry?"; "Where will the new pockets of demand be found?"; "What is the outlook for the mega-vessel?"; and "Discounting and the maturing of the cruise industry."

Speakers and panelists will include: Tim

Harris, president, Princess Cruises; Pericles

Panagopoulos, chairman, Royal Cruise Line

Ltd.; Robert W. Seckman, managing direc- tor, Travel Agency Services, AAA; and Rob- ert H. Dickinson, senior vice president, sales and marketing, Carnival Cruise Lines.

Luncheon Address

Carmen J. Lunetta, port director, Port of

Miami.

Afternoon session "Analysis of the Cruise Product"

Product—"How well do you know your competition? What is the reality behind the claims?" Joyce Landry, executive director,

Landry & Kling Inc. and Josephine Kling, president, Landry & Kling, Inc.

Promotion—Advertising and Promotional

Techniques Analyzed. Jay J. Lewis, presi- dent, Market Scope Inc. and Dr. Dan Sarel, director, Market Scope Inc.

Place—Cruise Sales and the Distribution

Channels. Dr. Stanley L. Buchin, senior vice president, Temple, Barker & Sloane Inc.

Prospects—The Demand Outlook for the

Industry. Jim Godsman, president, Cruise

Lines International Association.

Price—Cruise Line Per Diems and Pricing

Policy. Speaker to be confirmed. 6:30 p.m.—Reception and Dinner Hosted by the Port of Miami.

Thursday, March 2

Morning session "Operating for Profit" "Cruise Lines and Ferry Operations—

What Can Each Learn from the Other?"

Thomas Lepisto, president, Sally Line, Fin- land. "U.S. Flag Cruise Operations," James L.

Kurtz, chief executive officer and general partner, Aloha Pacific Cruises, and John

Broughan, chief operating officer, Aloha Pa- cific Cruises.

Step by Step Assessment of the Viability of a New Cruise Venture, James F. DeChant, executive vice president, Ivaran Agencies. "Cruise Ship Financing Alternatives," speaker to be announced. "The Insurance Factor," speaker to be announced.

Luncheon Address by Rear Adm. Joel D.

Sipes, Chief of the Office of Marine Safety,

Security & Environmental Protection, U.S.

Coast Guard.

Afternoon session "Destinations"

In an expanding market, the search con- tinues for new and exotic itineraries. But what are the cruise lines looking for when they consider destination options?

Speakers: William Schanz, chairman and chief executive officer, Regency Cruises

Inc.; Robert Giersdorf, president, Explora- tion Cruise Lines; and Gwyn Hughes, man- aging director, Princess Voyages.

In addition, four expert speakers will pro- vide concise and factual reports on a selec- tion of important theatres of cruise activity, their current situation and future prospects, including: the Pacific, Mediterranean, Carib- bean and Mexico.

Evening reception

Hosted by Portland Ship Repair Yard

Friday, March 3

Two separate seminars will run in parallel on the fourth day of Cruise Shipping '89, and delegates are asked to specify which program, A or B, they wish to attend, when submitting their attendance application.

Program A "Sales, Marketing and Distribution"

A panel of cruise agents and cruise line marketing specialists will look at the funda- mentals of cruise sales and distribution, with opportunities for extensive audience participation.

Panelists: Debbie Adams, president, Nation- al Association of Cruise Only Agents (NA-

COA); Bryan Moreton, chairman, shipping committee, Association of British Travel

Agents; Arthur Rodney, president, Crystal

Cruises; Ken Page, director, Passenger

Shipping Association; and others to be an- nounced.

Program B "Cruise Ship Technology and Vessel Opera- tions"

A series of technical and operational issues will be discussed in detail by a panel of experts, including both cruise line opera- tions executives and the providers of tech- nical services. The program will concentrate on cost benefit and efficiency rather than the technology for its own sake. Again, full audience participation will be encouraged.

Panelists: Capt. Aage Linstad, vice presi- dent, marine operations, Royal Caribbean

Cruise Line; Krister Slotte, marketing and sales manager, Oy Wartsila AB; G.J. Deer- berg, managing director, Deerberg-Sys- teme; Maurice Shepherd, director of ma- rine services, CLC Marine Services; Mats 10 Circle 180 on Reader Service Card Maritime Reporter/Engineering News