Page 98: of Maritime Reporter Magazine (June 1996)

equipment; fittings and auxiliary machinery; navigation systems and electronics; and oil drilling and offshore technology.

Exhibitors may expect the top gov- ernment officials and representa- tives of agencies involved with ports, shipping and waterways to attend the show, since they are anxious to find the products and services they need to fuel this mas- sive expansion. "When you con- trast this direct business approach to sales (where all the interested parties come together in a concen- trated marketplace), with the slow and often bureaucratic process of pursuing the right channels with- out contacts, VIET PORTEX makes absolute sense where it counts — at the bottom line. That is why all of the U.S. exhibitors from VIET PORTEX '95 will be back," concluded Ms. Colburn-

Green. According to Vince

Almerico, senior vice president of

Development at Trinity Marine

Group, a U.S. exhibitor at VIET

PORTEX '95, Trinity plans to exhibit again at the 1996 show. "I think it is important for Trinity

Marine to be there to demonstrate our interest in doing business in

Vietnam. We made some good con- tacts in 1995 with top-ranking

Vietnamese officials, and the U.S.

Embassy supported our involve- ment," he said.

Encouraged by early exhibitor renewals and active interest from new U.S. compa- nies, the show orga- nizer predicts a 50 percent increase in exhibitors and visi- tors. "I'm quite sure the U.S.

Pavilion will help

American compa- nies stand out and attract positive attention. Our mis- sion in creating this feature is to encour- age U.S. companies to try this market- ing venue. We're confident that once they come, they'll be back because of the lucrative return on their investment," said Mr. Diener.

VIET PORTEX has the full cooper- ation of the Chamber of Commerce and Industry of Vietnam. To help

U.S. companies participate in the

U.S. Pavilion and make their exhi- bition space, shipping and travel arrangements, Hamburg Messe's

U.S. office, located near

Washington, D.C., is organizing the U.S. Pavilion, with space allo- cated on a first-come basis. U.S. companies are urged to make their arrangements without delay. For more information, contact Mary

Colburn-Green, U.S. representa- tive at (304) 263-7342, or fax a request for information to (304) 263-7414.

China Port Expansion Spells Opportunity For U.S. Companies

Approximately 50 U.S. companies eyeing the People's Republic of China as a potential market were given a preview of the phenomenal port expansion taking place as part of the country's overall economic development strategy. The CHINA

PORTEX '96 presentation and dinner took place at the Fontainebleau Hotel in conjunction with the Cruise Shipping Show in March at the Miami Beach Convention Center. It was hosted by a joint delegation of top representatives from the China

Ports and Harbors Association, Shanghai Port Authority and Shanghai Harbor Bureau, as well as from the Hamburg Messe und Congress, the organizer of the CHINA PORTEX Trade Exposition and Conference. Representatives of the Maritime

Administration (MarAd), the Florida Ports Council and International Trade Commission welcomed the delegation. The fifth bi-annual CHINA PORTEX trade show, which will take place from October 30 to November 2, 1996, at the Shanghai

Exhibition Center, offers U.S. companies access to the purchasing agents of port and shipping-related equipment and expertise. "This is a particularly productive trade show for exhibitors when one considers that the Shanghai Port alone, which serves 300 million people in the Yangtze River Basin, will triple its capacity by the year 2000," said Wolfram

Diener, project director of CHINA PORTEX. This year's trade show is expected to be much larger than the 1994 event, which was attended by 105 exhibitors from 14 nations, who interacted with more than 14,000 trade visitors.

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