Page 38: of Maritime Reporter Magazine (September 1998)

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whelming num- bers at the SMM, as well as in their enormous product range, encompass- ing as it does engines, gears, propellers, deck machines, pumps and valves and electronic, naviga- tion and commu- " nication equip- ment. This wide range of products, components and systems will o more be fully represented at

SMM, which will again dem strate the vital contribution ma by marine equipment suppliers shipbuilding in value terms, ai particularly also with respect innovations designed to enhant ship operating reliability, cost-efl ciency and environment compat: bility.

There are about 400 marim equipment suppliers in Germany.

German marine equipment manufacturers are confronted with ever more demanding requirements in the world market.

Their customers, shipyards and, last but by no means least, ship- ping lines as operators of the deliv- ered systems, are increasing requiring bout system expertise and better after-sales service from their suppliers.

The world market expects

German companies to develop and provide high-tech specialities at acceptable prices-which in practice means nothing other than tailor- made suits for the price of off-the- peg garments. When designing their range of technically sophisti- cated equipment, suppliers must obviously cooperate closely with shipyards and shipping lines. The

German marine equipment manu- facturers, which are mainly medi- um-sized companies, have faced up to these increasing requirements and with their usual versatility are confronting the new and often far from straightforward chal- lenges of the world market.

A conspicuous trend affecting the German suppliers is the increasing demand for systems and techniques rather than stand- alone components.

Customers require system capa- bility and system integration over and beyond the mere development

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German Marine Equipment Manufacturers As Driving Forte In Technology And Cost Efficiency by Hauke Viktor Schlegel, Director, VDMA-German Marine and Offshore Equipment Industries high share of 70 percent also close- ly corresponds to the share that component makers contribute to the value of a ship.

The significance of German marine equipment suppliers in the shipbuilding sector is clearly reflected in their presence in over-

Marine equipment suppliers account for over 70 percent of exhibitors at the SMM and are thus easily the largest group. This

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