Page 45: of Maritime Reporter Magazine (February 2012)

February 2012www.marinelink.com 45It has certainly been challenging and hasaffected our core markets greatly. The new build cancellation figures were sig- nificant and did mean that an impact on us was inevitable. However, out of such downturns new opportunities arise and this has been the case for us. We invested in new product development such as the seriesX through the difficult period and are now ready with new products when the market comes back. Coupled with that it was an opportunity to look inter- nally, and we have done much good work on ensuring that we have a lean and fit or- ganization. In total Hatteland Display is a much stronger company today than be- fore the financial crisis. By Market, what areas of the maritime industry look to be on a strong growth curve at the moment? The commercial marine (retrofit) oppor- tunity that we anticipated would take up some of the slack due to the downturn in the new build sector took its time to emerge, but is now a good source of rev- enue for us. The commercial marine seg- ment remains important as a whole andafter the recent years? slump there is a positive curve emerging. As ECDIS be- comes mandatory we see a growing de- mand from existing as well as new customers that require the optimal prod-uct for this application, which westrongly believe is our new 24? panel computer (Series X).MR Feb.12 # 5 (42-48):MR Template 2/7/2012 2:29 PM Page 45