Page 66: of Maritime Reporter Magazine (April 2016)

DISRUPTIVE SUSTAINABILITY

Solar power is one example of a disrup- tive energy source that is being adopted by the marine sector.

Pictured is the MS

Tûranor Planet Solar, the largest solar- powered boat in the world.

Disruptive

Sustainability (Photo: Planet Solar / Philippe Plisson)

What is it? What does it mean to you?

A New Leadership Framework Emerges

BY TOM MULLIGAN ero-emissions automo- tional changes. Hence ‘disrupt or be dis- erty, zero hunger, good health and well- ‘Disrupt or be disrupted’ is biles; ? xed-price elec- rupted’. Addressing the problems facing being, quality education, clean water and the new mantra of sustain- tricity from clean energy the shipping industry in the 21st century sanitation, clean energy, and economic sources; ultra-ef? cient requires entirely new thinking. This was growth. Parallel to this is the digital ability. But what does it

Z domestic temperature the focus of IMMEDIASEA’s most re- revolution, as well as new competitive mean? The IMMEDIASEA control requiring just ? ve percent of the cent debate ‘Disruptive Sustainability: threats such as how today’s customers

Disruptive Sustainability de- energy required for conventional sys- the new leadership framework’ held in may be the competitors of tomorrow, for tems; these are all examples of disrup- London in February. example Amazon taking steps to move bate held in London earlier tive sustainability in the modern world. Can companies continue to operate in into shipping and Google entering the this year featured industry

Similar thinking and approaches are a ‘business-as-usual’ manner? Not ac- travel sector. In setting the scene for the being applied in the shipping industry. cording to Birgit Liodden, Director of debate, her argument was that as a global leaders giving their ideas of

Companies are looking at sustainability Nor-Shipping and chairperson for the cyclical business, the shipping industry what it means for the mari- issues and seeing disruptive threats that debate, who emphasized that our world is optimally equipped to utilize these are pushing them to make transforma- needs change, ideally to result in no pov- shifts but that the disruption needs to be time sector. 66 Maritime Reporter & Engineering News • APRIL 2016

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