Page 12: of Maritime Reporter Magazine (August 2016)

VERIFICATION

Third Party Veri? cation & Improving

Commercial Credibility

JOUNI SALO

Photo: Bore

When it comes to fuel ef? ciency, innovation continues to challenge the status quo. However, in a risk-averse climate, technology companies cannot rely upon unsubstantiated claims to persuade shipowners, charterers and ? nanciers of the potential ROI. NAPA’s Jouni Salo explains why gambling on new technology is a fool’s game, especially when it’s possible to measure, analyze and verify the data to understand the real savings that a technology can be expected to deliver. nnovation often stems from adver- veri? ed projections. In today’s operating conditions present unique variables that claims is as critical as ever. Measure- sity and the prevailing ? nancial cli- environment, risk aversion is a necessity. need to be ? ltered out of the results they ment and analysis conducted by credible mate has fathered many new tech- Despite the current downturn in fuel produce. In addition, ooperational condi- and well-known industry data specialists

I nologies, fuels and tools that are prices, the market remains challenging tions vary signi? cantly in the real world provides a solid foundation from which being introduced to the market. However and many companies have turned to and deep analysis can demonstrate how to credibly communicate the potential of interesting they may seem, shipowners ‘clean tech’ for existing vessels and new- technologies perform in actual working a technology to both potential clients and and operators must be presented with a builds to improve ef? ciency, environ- conditions. The one thing that they all investors.

sound business case enabling them to mental credibility, and to deliver a com- have in common is that proven results One such company which has ad- understand exactly how a vessel will petitive edge. The multiple technologies veri? ed by an objective third party are opted this approach is Nanol. Nanol bene? t. It is crucial that they completely available range from air lubrication or crucial to their commercial success. Technologies, the producer of a patented understand the ROI that each solution harnessing wind power which have the As the breadth of solutions increases, high-performance lube oil additive, has promises and how that will impact future power to deliver dramatic savings, to securing the interest of the market be- veri? ed that use of its product delivered operating costs. Common sense dictates fuel additives and software solutions comes more dif? cult, which is why in- a 2% reduction in fuel consumption on that the industry will be much more re- that can provide more subtle changes or dependent third-party data capture and M/V Seagard, an operational RoRo Car- ceptive to a proven, measurable tech- decision support. Each provides its own analysis to provide easily understand- go Vessel. Fuel calori? c value, operating nology than one with hypothetical, un- speci? c measurable data, and different able and tangible evidence for their conditions and typical engine load range 12 Maritime Reporter & Engineering News • AUGUST 2016

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