Page 20: of Maritime Reporter Magazine (April 2018)

Per Martin Tanggaard, Director, Nor-Shipping oices

Per Martin

Tanggaard

Director, Nor-Shipping

Nor-Shipping’s straight-talking new Director plots a path forward for an industry and exhibition that, he believes, can access new opportunities by playing to traditional strengths.

BY ALAN JOHNSTONE “We’re not here to challenge the industry, leading maritime event week’. But no more.

we’re here to serve it,” says a freshly shav- From 2019 Nor-Shipping is undergoing a en-headed Per Martin Tanggaard, Nor-Ship- subtle but important change. It will now be ping’s newly installed Director. “But that marketed as ‘your arena for ocean solutions’.

doesn’t mean we’re going to take a submis- “Shipping remains at the heart of Nor-Ship- sive role either. ping, you can see that in our name,” laughs “We believe we can actively help maritime Tanggaard, until recently Nor-Shipping’s address current challenges and increase fu- Exhibition Director and before that a former ture pro? t and sustainability. So we intend offshore broker, sales manager for Wartsila to work in partnership with our customers to Ship Design and, somewhat surprisingly, fu- ? nd solutions and access new business op- neral director. “Showcasing and supporting portunities. the maritime industry is what we exist for. “But how?” Tanggaard smiles, sensing the And the best way to do that, we believe, is by question already hanging in the air. “By look- embracing new ocean opportunities.” ing at where the growth is,” he says simply. “By looking to the oceans.” Going With Growth

The ‘we’ Tanggaard refers to are his team,

Nor-Shipping’s advisory board, key sponsors

A New Arena

Nor-Shipping is, without doubt, one of the and stakeholders, and, it seems, a growing major events on the maritime calendar. Once body of individuals and organizations both every two years it attracts around 35,000 in- within and outside the traditional maritime dustry decision makers to a series of venues industry.

across the Oslo region, with it’s bustling hub “According to the Organisation for Eco- at the 21,000m2 exhibition halls of Norges nomic Cooperation and Development

Varemesse in Lillestrøm. Here approximate- (OECD), value creation from ocean activi- ly 1000 exhibiting companies showcase their ties is set to double by 2030,” he states, “with latest products, services and innovations, key growth areas including, for example, building relationships, creating awareness port activities, tourism, food production and and, most importantly of all, doing deals. It processing, energy development, minerals has been, up until its last outing in 2017, ‘the and mining, amongst other segments. At the

Photo courtesy Nor-Shipping 20 Maritime Reporter & Engineering News • APRIL 2018

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