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same time maritime is under increased “We live and breathe for maritime,” with a winning formula. Nor-Shipping’s strengthening that by attracting new pressure, with a recent report from Dan- he says with conviction. “We are tak- mission will continue to be showcasing audiences and accessing fresh business ish Ship Finance forecasting growth of ing this move to support the industry, and selling the best maritime products, opportunities. We believe that will make just 1% over the next ? ve to ten years.” rather than dilute what we do or tinker innovations and solutions, but we’ll be perfect sense to everyone in the market.”

He continues; “No one needs me to tell them that shipping, and its traditional cy- clical nature, has changed over the past decade or so. The only thing we seem

Manufacture of Engineered fabrics to able to predict is its unpredictability, and protect man, equipment and environment that clearly isn’t a reassuring platform for growth. But here, with ocean activi- ties, we have very clear positive indica- tors and that provides a huge opportunity for maritime.”

Intersecting Industry

As Tanggaard goes on to stress, the ocean industries, particularly those fo- cusing on ‘new’ arenas, cannot grow in isolation. They require the expertise, resources and infrastructure of maritime to realize their potential. As an example, look to the growth of commercial ? sh farming and the offshore wind industry, which have been reliant on adapting the skills, technology and assets of offshore shipping to prosper.

“Maritime is the foundation for build- ing success in the ocean environment,” www.pennelusa.com he explains. “So as ocean industries [email protected] grow maritime players that are open to

Ph: 843-881-9026 new opportunities can grow in tandem with them. This is in no way a threat to our industry. It is simply a compelling prospect for a new wave of develop- ment.”

Tanggaard and his team are now po- sitioning Nor-Shipping as the point at which the maritime, ocean and wider business sectors can intersect – the natu-

HIGH DEFINITION RADAR SYSTEMS ral arena for meeting, establishing mu- tually bene? cial partnerships and col- laborative working models, and moving towards a sustainable, successful and pro? table future.

“Everybody looking to the ocean needs our competence, technology and prod- ucts,” he reiterates. “At the same time, maritime can bene? t enormously from working closer with industries where we can adopt new skills, understanding and innovation – whether that be the tech sector, logistics, manufacturing or ? nan- SEE MORE - SEE BETTER - WORRY LESS cial services. We want Nor-Shipping to be the arena where all these parties can

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Sensible Steps Forward

But, and it’s a big but, the new Direc-

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tor is at pains to stress that a fresh focus

CONTACT [email protected] FOR MORE INFORMATION.

www.rutter.ca does not mean a departure from estab- lished strengths.

www.marinelink.com 21

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