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found that professionals who rely on ocean data are isolated from each other, and spend most of their exploration time on data processing. For example, when he spoke separately to two researchers on the opposite coasts of the small Baltic Sea, both of who were making measurements in the same area, they never had heard of each other. Sternfeld, who had worked for ABB as the Baltic States Business Development Manager, leading it to win and estab- lish world?s  rst nation-wide fast-charging infrastructure for electric cars, was surprised that the methods and tools used for the ocean exploration were outdated and failed to take advan- tage of the latest technologies. ?I asked people, why there are no fast and intuitive software solutions for working with ocean data, and they all just an- swered this is the way it?s always been,? said Sternfeld. ?After all that insight I got few important things  gured out. First, it was clear that intelligent mobile devices are becom- ing the new standard of the instrumentation industry. Further, cloud computing and big data are disrupting the computing and collaboration paradigm in the world. And end-user expec- tations to software usability have changed dramatically during last 10 years.? summarized Sternfeld his  ndings and contin-ued ?What is needed is a solution that cuts data processing time at least  vefold and which enables secure data manage- ment between partners, subcontractors, and federal agencies. Both for open and proprietary data. We are going to solve this problem.? Launching Marinexplore With a vision for bringing ocean data exploration and analy- sis into the 21st century, Sternfeld launched his new business, Marinexplore, in February 2012. By July he had an alpha ver- sion of the  rst product. By the beginning of October the company got funded by investors from the U.S., Norway, Singapore, and Estonia. In October the company also came out with a signi cant upgrade in the product, integrating several satellite based data sources and releasing tools for working with data overlays. Sternfeld has two co-founders. André Karpi?t?enko, acting as a Technology Lead of Marinexplore, came from Skype, the Marine Technology Reporter 31www.seadiscovery.com MTR #9 (18-33).indd 31MTR #9 (18-33).indd 3112/3/2012 3:10:22 PM12/3/2012 3:10:22 PM