Page 44: of Marine Technology Magazine (July 2013)

MTR100While there are an increasing number of brands under the Teledyne Marine corporate umbrella (12 and counting), the company has, since the inception of its plan to grow the subsea business through acquisition, been astute to careful- ly choose the companies it sees as leaders in the Þ eld, and then once in the fold encourage them to maintain individual identities, while leveraging the advantages of the collective group. ÒWeÕre trying to balance the aggregation of businesses under a single name, and amalgamate best practices while letting the underlying essence of what the business was sur- vive,Ó said Thomas W. Altshuler, PhD, VP and group GM for Teledyne Marine Systems. ÒWe are buying highly successful businesses with incredible name recognition, all of which is important to the customer base. I think what Teledyne has done well is keeping that feel É the best of a little business and the best of a big business.Ó With that as a backdrop, MTR sought insights on the creation and future direction of the Teledyne brand in the subsea sec- tor. Q: What do you consider to be the top three individual (company) highlights? Kikendall IÕd like to answer that question for all companies at the same time because I believe that the high- lights and strengths are common and a key element of why Teledyne was attracted to these businesses and how we will continue to operate. Each of these companies has a long-standing reputation for introducing products that in some way have revolutionized the marine market sectors that they serve. Our individual reputations span decades of delivering high performance, reliable products that operate in very harsh en- vironments. Our companies operate in partnership with our customers in meeting their objectives. We feel the pain if something does not go as expected, and we feel the excite- ment when things go right and new discoveries are made or operational efÞ ciencies are achieved. Second, the application of our products and technologies is very broad. We love to hear about the ways our instruments are being used around the globe to advance a business or science objective, especially when theyÕre used in manners that we did not anticipate. In the hands of our customers, our products are part of some amazing accomplishments.Finally we are very proud of our sustained innovation. Across our Teledyne Marine businesses we make a signiÞ cant invest- ment in research and development. TELEDYNE RD I NSTRUMENTS ? TSS ? GEOPHYSICAL INSTRUMENTS ? BENTHOS ? WEBB RESEARCH ? GAVIA ? RESON ? ODOM ? BLUEVIEW ? ODI ? IMPULSE ? DGO TELEDYNE RD I NSTRUMENTS ? TSS ? GEOPHYSICAL INSTRUMENTS ? BENTHOS ? WEBB The Teledyne ?Twelve? Teledyne Marine has steadily built an armada of technologies and brands serving nearly every facet of the subsea sector through sys-tematic acquisition, investment and organic growth. Recently MTR so- licited the insights of a quartet of executives representing the various brands to discuss the evolution and future direction of the Teledyne Ma- rine brand.Executives offering insights includ- ed Bill Kikendall , President of the newly formed Marine Sensors and Systems Group at Teledyne Tech- nologies, Inc., Thomas W. Alt- shuler, PhD , VP and Group GM for Teledyne Marine Systems; as well as Andy Gardner and Maxwell Mulholland, Co-Managing Direc-tors of Teledyne Marine Intercon- nect Solutions (TMIS). By Greg Trauthwein July/August 2013 44 MTRMTR #6 (34-49).indd 44MTR #6 (34-49).indd 447/23/2013 2:12:17 PM7/23/2013 2:12:17 PM