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melding marketing, sales, production and service in a man- ner that is proactive and customer focused. This can also be witnessed in the strong inter department communications and in particular the vital sales, marketing and production teams. Mal Hughes who heads up projects for SEA CON Europe said, ?It is always a balancing act due to the amount of work undertaken in production, but we are constantly involving key people in production in the sales and marketing process to ensure expectations can always be met.? Craig Newell, Vice President of Sales & Corporate Business Development said, ?Consistency throughout the business is paramount to our success and the launch of a new Encapsula- tion and Molding Workshop is just another example of our commitment to over deliver on the promise and work with an overt focus on the changing needs of our clients.? Chris Batten is a freelance writer and author, ex British Army and former CEO of a US ?Under the Hook? rigging company. Chris has been involved in heavy lift in oil and gas in the United States, Eu- rope and the Middle East as well as many other business sectors, including technology and marketing. ?Consistency throughout the business is paramount to our success and the launch of a new Encapsulation and Molding Work- shop is just another example of our com-mitment? Craig Newell, VP of Sales & Corporate Business Developmentwww.seadiscovery.com Marine Technology Reporter 79MTR #7 (66-81).indd 79MTR #7 (66-81).indd 798/23/2013 9:14:56 AM8/23/2013 9:14:56 AM