Page 24: of Marine Technology Magazine (September 2014)

A proud and rich history of innovation and a laser fo- cus on customer-driven solutions are the hallmark of

SouthWest Electronic Energy (SWE), which is cel- ebrating its 50th anniversary this year.

SWE’s business philosophy remains constant throughout these fi ve decades: partner with customers to meet their on- going needs, with a focus on service and quality.

Industry pioneer Len Benckenstein, SWE’s Chairman and

CEO, has been at the heart of SWE since its founding, when he was a student at The University of Texas. In the earliest days, he learned the value of listening to his customers, at fi rst guiding the company to meet the needs of Schlumberger for specifi c switches, and teaming up with customers such as

NASA to deliver exact solutions. Later, he entered the Lith- ium battery pack business with solutions for Baker Hughes and others, fueling the horizontal and directional drilling oil and gas revolution. Continuing innovation has extended to

Lithium-Ion technology with cutting edge battery solutions.

In recent years, he embraced the subsea industry’s challenge to fi nd advanced battery management options and in 2013

SWE launched its breakthrough subsea ready Lithium-Ion battery products and solutions.

Founder Benckenstein praises SWE’s employees and their expertise, as well as their commitment to service, quality, reli- ability and innovation. “Our customer has always been, and will continue to be, our focus. I learned how important it is to always listen to our customers and not just discover how to meet their specifi c needs but to exceed their expectations.”

Battery System Solutions

SWE has a solid niche providing advanced technology that is the foundation of its innovative custom energy management solutions, particularly Lithium and Lithium-Ion battery tech- nology for oil and gas and subsea applications.

After extensive research, development and testing, SWE successfully found a way to provide safe, long lasting battery power for deep subsea. Proven battery management solutions, in pressure tolerant tested subsea batteries, now enable AUVs and optically tethered ROVs to actually perform deep and re- mote oceanographic research.

Innovative Solutions Mark

SWE’s Heritage

Company Profi le 24 MTR

September 2014

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