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Co-owner and VP, Adam Rowe said that a commitment to software development has enabled Sub-C to create truly com- prehensive and intuitive hardware-software packages for their clients. “We have a 4k camera in development, but what’s different about what we do is that, instead of just releasing a camera, we’ll have an entire package,” says Rowe. “We’ll have the 4k camera, we’ll have the 4k DVR, and we’ll have integrated software to control it all.”

Also leading innovation in underwater imaging is St. John’s- based Whitecap Scienti