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Ocean Observation Q&A ghts For our readers not familiar, please describe the business day as it was the day the lights of Brand Architecture. were turned on.

Brand Architecture Inc. (BA) is an award-winning brand- ing and design agency that was established in 1999. Our team members are located in Orlando, Boulder and Austin. Last year we met at the

We are known for our design of the Coca-Cola sign in New Maritime Alliance’s Blue

York City, Times Square and for our rebranding of Outback Tech & Blue Economy

Steakhouse. We also work with startups and small businesses. Summit in San Diego.

Most recently, we were honored with the task to rebrand the Your team had created

U.S. IOOS, NOAA Program Of? ce. We love a design chal- some stunning material lenge and our passion to develop smart, creative solutions for Maritime Alliance. Can transcends industry and popular trends. you tell us the back-story on how your ? rm and the Mari- ri- time Alliance came together?er?

To date, under, To date, looking at projects outside of My partner and BA founder, the ma the maritime realm – which project Wright Massey, introduced me to Mi-me to Mi- – are ihl li – are you most proud and why? chael Jones about three years ago. Michael was exploring

Th There are many projects we are the possibility of creating a poster series from the Maritime pr proud of but the Coke sign in Alliance to promote STEM careers in the Ocean Technology

N New York is certainly up there. Industry to students considering their future career paths. Mi-

W We had never designed a sign chael asked me if my team and I would be interested in work- b before and we were compet- ing on such a project. My answer was an emphatic, “Yes!” i ing against a dozen well known The design team had a great time learning about the industry a and much larger ? rms than ours, and it opened our eyes to technologies and efforts we were un- w with more relevant experience familiar with. The posters are a result of our team’s deep dive th than our company. Our eclectic, into a strange new world. Being industry “outsiders” gave m multidisciplinary team of design- us the opportunity to present a new perspective to promote ers ers, writers and illustrators worked Ocean STEM to students and the freedom to not rely on past seam seamlessly together to identify the practices and standards. Michael opened our eyes to the ocean simp simplest and most effective way to and we are pleased to know that the posters are now doing the commu communicate the Coca-Cola brand es- same for others. sence. The sence. The ? nal solution elegantly features

Coca-Cola’s Dynamic Ribbon Device as seen on millions of cans and bottles around the world. Ten years later our sign As you delved into the maritime world, what facets did you still glows brightly on Times Square, and it’s still relevant to- ? nd most interesting or inspiring as you put together the

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