Page 43: of Marine Technology Magazine (March 2016)

“IOOS and NOOA can now see the extent and value of private sector ocean enterprise in the blue economy, and with that information are better able to ? nd ways to engage with it and forge stronger, mutu- ally bene? cial partner- ships.”

Zdenka Willis,

Director,

U.S. Integrated Ocean

Observing System (IOOS)

What percentage of respondents omitted Financial Information?

About one third of the main ? nancial questions that weren’t an- swered by all respondents. However, +'.' we were able to acquire publicly avail-

DQG6'YLGHR able revenue data about most compa- nies who did not respond. The chief 5HFRUGLQJ'LYH question people bypassed was a ? gure /RJDQG2YHUOD\ for total annual revenue.

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Seemingly this ? nancial information 'LJLWDO6WLOOV is critical information to gauging /('VDQG/DVHUV market size. In your estimation, what could be done to bolster this percent- age?

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FRPELQLQJLQFUHGLEOHGHWDLOZLWKXQSDUDOOHOHGYHUVDWLOLW\DQGUHOLDELOLW\ If this survey is repeated, the best advantage we could have is for the participating companies to see the value in providing accurate informa- tion. This study highlights their work, and the key ? gure is to show revenue and jobs. The more we can re? ne those +$56+(67&21',7,216&/($5(67,0$*(6 numbers, the more important this study

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Marine Technology Reporter 43

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