Page 35: of Marine Technology Magazine (March 2018)

By Kira Coley “What can we do differently?” The how we have adapted our products resonating question that over the last and services to today’s demands and decade has reshaped a historically market climate. While many of our slow-moving industry into the fast- competitors provide excellent instru- paced, innovation driven, entrepre- mentation from the measurement neurial community we see today. By point of view, they lack the ease-of- removing monopolies and making use element that is increasingly more space for new concepts, we have seen important these days. This is where smaller start-ups fast become lead- we stand out. It is often the small in- ers in their