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eye on making it both affordable and high-quality for mass pro- automatically, which helped to speed up the rate of play and the duction. ability to service more leagues in a shorter period.

Working in such a proprietary ? eld, with clients like the U.S. “It was kind of funny, because I was a little girl when that was

Navy, it’s understandable that many current and future – and happening. I came in and I saw all the engineers bowling, be- in some case past – technical innovations are kept under tight cause we made a small half lane and they were testing it,” re- wraps members Stancavish. “And I said ‘I thought you were working

With more than 165 U.S. patents under its belt and more on Dad. Can I have my birthday party here?’” the way, Massa is currently engaged in a number of projects and But the experience left an indelible mark on the company’s fu- product development, both for itself and in partnership with out- ture leader. “The bowling scoring thing wasn’t something that side organizations with the aim of delivering co-branded prod- we went out and said, ‘let’s use our technology to score bowl- ucts. ing.’ They came to us with a problem and we were able to say,

Some of the product developments over the years have not ‘Let’s see what we can do to solve that problem,’” said Stancav- been so secretive, and Stancavish remembers with a laugh one ish.

solution – a bowling score system developed in the late 1970s What she also learned, in retrospect, was the importance of en- – that highlight Massa’s out-of-the-box thinking in ? nding ap- joying your work. “I learned that this is a fun place to work. You plications for its core competencies outside of the markets it can create amazing solutions and new products that make people normally serves. happy, and you can have fun doing it.” “We’ve done everything over our history from innovations for With a solid history and present, Stancavish now has her eyes the military to the bowling scoring systems for AMF,” she said, trained on the future of her family’s company and the unique so- noting that before the latter invention, the bowling leagues had lutions it delivers. While unable to give explicit details of what’s to have a pin counter, an actual person who would count the pins in the works, she said “What I can say is that we’re pushing the tabulate the score. Massa came to the table with an air ultrason- boundaries of what’s possible with our technology. We’re creat- ics solution that spots the pins, counts them and gives the score ing some new designs for use in water, for use in air and in new

From designing the world’s largest transducer; to lobster-like surf crawling robots to detect and destroy mines; to creating a new bowling score system; to designing, building and delivering sonar systems used by the most powerful navy on the planet, Massa Products Corporation represents nearly eight decades of invention and innovation.

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· GEOPHYSICS · ECHO [email protected] • HYPACK.com www.marinetechnologynews.com 41

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