Page 21: of Marine Technology Magazine (September 2023)

At the beginning of 2023, Greensea numbered about 60+ CEO, I was meeting my expectations, but I felt as a human employees in three locations, which included the pair of I was not because with the resources of Greensea, Armach,

Greensea spin-offs: and Bayonet my potential was immense. So, merging these • Armach Robotics, which is company using small, auton- companies is about doing just that. Merging these companies omous vehicles to proactively clean ships, removing the slime is about focusing these resources to create a greater impact for layer of biofouling before macrofouling, a subscription-based our employees, our investors, the world. And while I still drive product called EverClean for the maritime transportation in- a strong P&L, I’ll also leave my children and the ocean and dustry. “We founded Armach in 2021, put it on a two-year world in better shape than what I inherited from my parents. build it, prove it growth plan,” said Kinnaman. And that is the goal of what we’re doing with Greensea IQ.” • Bayonet Ocean Vehicles was launched in early 2022 via acquisition of a product line from a company in the US What’s in a name?

that had developed a prototype of a sea ? oor crawling robot. The world in which we live is increasingly about data, spe- “Bayonet Ocean vehicles commercialized this prototype and ci? cally the ability to collect, share, analyze and apply it in the three variants and moved that product line into a defense meaningful ways more ef? ciently, effectively. offering, as well as a robot as a service offering for coastal “IQ represents intelligence, and the rebrand of Greensea to monitoring and survey.” Greensea IQ represents a strategic shift to a higher impact

So with a mature company growing 50% per year by his esti- company that’s powered by intelligence, particularly data mation, a company that was “pro? table, in several US govern- from the ocean analyzed and process to deliver intelligence ment programs of record serving 16 militaries around the world about how to work in the ocean and interpret what the ocean’s … and two other companies doubling each year, with largely given them,” said Kinnaman. “For the last 17 years, Greensea uncontested, patented technology,” Kinnaman had a plan as pre- has been an industry leader for edge computing software solu- sented to his board: throw that out the window and come out tions, including technologies for autonomy, perception, data swinging with a new, streamlined corporate entity: Greensea IQ. collection, human machine intervention.” The shift to Green-

In making the change Kinnaman focused less on the successful sea IQ is far more than a name: “As we shift with strategy past and more on what he saw as a boundless future. for higher impact, we’re not only focused on collecting that “By all measures, as a CEO, I was meeting expectations; I was data, but processing the data, analyzing the data, using that living and dying by P&L. But I think success, in general and for a company, is a lot more broad than the P&L and the balance sheet,” said Kinnaman. “We had amassed an amazing set of re- sources, some of the world’s experts in ocean robotics and ocean data. We have mature technology, we have mature robots. What really struck me was the signi? cant potential.” “This is about opportunity, he said, “it’s about creating a higher impact. It’s about answering a higher calling. As a ”Merging these companies is about focusing these resources to create a greater impact for our employees, our investors, the world. While I still drive a strong P&L, I'll also leave my children and the ocean and world in better shape than what I inherited from my parents.” • Ben Kinnaman on the cover of the March 2017 edition of MTR, about the time his company evolved to its commercialization phase.

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