Page 56: of Maritime Reporter Magazine (October 1989)

Seatrade's Cruise Shipping '90

Conference & Exhibition Set

For March 20-24 In Miami

The Seatrade Organization is ex- pecting another record attendance for the Seatrade Cruise Shipping '90

Conference and Exhibition, which will be held at the Fontainebleau

Hilton Hotel in Miami Beach, Fla., from March 20 to 24, 1990.

The exhibition area, which has virtually doubled in size every year since the event was first held six years ago, is already sold out for 1990, and extra space had to be found to meet the heavy demand.

Seatrade Cruise Shipping '89, held in March of this year, was attended by more than 1,400 people from the cruise industry worldwide, including some 600 registered con- ference delegates, making it one of the world's leading cruise industry gatherings.

An expanded program for 1990 is now being assembled with some of the cruise industry's leading person- alities taking part as speakers, in- cluding: Trygve Hegnar, chair- man and chief executive officer,

Kloster Cruise Limited; Richard

D. Fain, chairman and chief execu- tive officer, Royal Admiral Inc.; A.

Kirk Lanterman, president, Hol- land America Line-Westours Inc., and chairman, Cruise Lines Interna- tional Association; and Robert H.

Dickinson, senior vice president, sales and marketing, Carnival

Cruise Lines.

One session of the conference will be devoted to the potential for ex- panding cruise sales into new market areas. For example, Fumio

Tamamura, chairman of the board, Fuji Tours International

Limited, and vice chairman, Japan

Association of Travel Agencies, will discuss the vacation market in Ja- pan and the outlook for selling cruises in what is considered one of the major potential growth areas for the industry.

The emphasis on the technical and operations side of the industry will be expanded, with a special seminar emphasizing cost control, efficiency and safety in cruise vessel operations.

Another new feature will be a seminar session devoted to the issue of maximizing on-board revenues, looking at the full range of on-board facilities, from casino gambling to improved communications systems for passengers.

The program for Seatrade Cruise

Shipping '90 Conference and Exhi- bition is being further expanded this year, with a much stronger pro- gram of social events and recep- tions. The opportunities for ship inspections are being increased, so

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Milwaukee,.Wl • Houston, TX • Chicago, IL • Norfolk, VA 56 Maritime Reporter/Engineering News