Page 6: of Maritime Reporter Magazine (February 1998)

International

Representatives

EDITOR'S NOTE

Taking a step back ... to leap forward I t is easy to be swept-up in the trappings and hype of today's "deal-a-minute" business environment, which can cause executives and managers to lose sight of sound business practices and decisions. A hallmark of the maritime industry is its reverence for its history, and it should not be forgotten that the study and understanding of maritime's past is essential for its future.

History tells us — on the business side — that the maritime market, across the board, is notoriously cyclical. For example, in the early 1980s, builders and suppli- ers of naval vessels were enjoying a historic boom market, building what seemed to be a never-ending fleet of new ships. Similarly, in the early 1990s, the line leading to the soap box where the value of offshore oil development was being extolled was very short. But political and economical forces have an uncanny knack for altering the best laid plans.

Lesson learned: Instead of only trying to ride the winning horse, spread your com- pany's exposure and also mount the two that will place and show. Get as much — for example — offshore business as possible now, but keep the company's theoretical ear to the ground (and eyes on MR/EN's pages) to discover where the next business opportunity may lie.

There's an interesting new report from Stuart Slade of Forecast International which projects that more than $160 billion will be spent over the next decade on war- ships and equipment worldwide (see story, part of this month's Naval Technology report, on page 72). As cruel as the international markets have been on corporate wealth, it is more pressing than ever that builders and suppliers position themselves for business around the globe.

History tells us — on the technical side — that "the best is yet to come"... and it always will be! Last month marked the 100-year anniversary of B&W acquiring the rights to produce the engine patented by Rudolf Diesel. The first engine produced was a land-based model, the DM140, which was a one-piston engine with a 320 mm bore and 490 mm stroke, producing 40 hp at 180 rpm. It is certain that in the early 1900s, pioneer diesel engineers could not predict the emissions regulations and elec- tronic control systems which help define diesel engine development today. Similarly, it is tough to imagine what the driving issues will be in another 100 years. The only certainty is that companies which continue to explore, produce and profitably mar- ket cutting edge, technologically advanced marine equipment will ensure their place as industry leaders.

INTERNATIONAL OPERATIONS

CHARLES E. KEIL, Vice President 4400 N. Federal Highway, Ste. 210-06, Boca Raton, FL 33431

Telephone: +561-368-1021; Fax: +561-368-1161 24-hr Tel/Fax: +561-998-0313; Mobile Tel: +561-716-0338

Australia

ANNE MURRAY/YVONNE SANDFORD

World Media Network Pty. Ltd.

Suite 5, Level 1,89 York St., Sydney, NSW 2000

Australia

Tel: +61 2 9299 5677; Fax: +61 2 9299 6178

Argentina

R. LESLIE RAMSAY

Calle Pellegrini 173

Primer Piso, Departamento C 1009 Buenos Aires, Argentina

Tel: +54 1 394 8821; Fax: +54 1 326 4377

Benelux

PAULA TACQ

Maritime Medio ML

Otweg 18 2771 VX Boskoop, Netherlands

Te: +31 172 230707; Fax: +31 172 230708

Brazil

J0SEDUARTE DOS SANTOS

Multipla Agencial Martima, Ltda.

Rua Carolino Rodrigues 28

Cuarto Andar, CEP-11055-070

Santos, Sao Paulo, Brazi

Tel/Fax: +55 1 32 32 74 74

Central America

EDUARD0 F. LOPEZ/LUIS A. SANCLEMENTE

Transmarine Media Service, P.O. Box 2071,

Panama 1, Panama

Tel: +507 264 8404/60; Fax: +507 223 8367

China

WANG ZE/XU XIAO FENG

Liaoning Foreign Trade Advertising Corp. 2 Zhongshan Square, Dalian, China 116002

Tel: +86 411 2801924; Fax: +86 411 2644606

Eastern Europe

IVAN BERENYI/0LGAIVAN0VA

Pannonia Media Agency, 8630 Balatonboglar

Radnoti Miklos u.14, Hungary

Tel: +36 85 353 319; Fax: +36 85 353 442

Egypt

CAPTAIN TARIQM. 0SMAN

Osman Marine Media Co.

Algamhoria St., P.O. Box 1248, Alkleej Bldg.,

Port Said, Egypt

Tel: +20 66 340988; Fax: +20 66 325705

France

DANIEL S0LNICA

Ediconsult Internazionale, 25 rue Saulnier 75009 Paris, France

Tel: +33 1 4246 9571; Fax: +33 1 4246 8508

Germany/Switzerland

HANSJ0RG BRANS

Maritime Media

Freiherr v. Stein Str. 24, D-63303

Dreieich, Germany

Tel: +49 6103 697745; Fax: +49 6103 697743

Hong Kong/Taiwan

DENNIS L0/JIMME KWAN

Phantom International, Ltd.

Room 208, Seaview Centre 139 Hoi Bum Rd.,

Kowidon East, Hong Kong

Tel: +852 9179 9872; Fax: +8522304 1232

Italy/Malta

VITT0RI0 NEGR0NE

Ediconsult Internazionale

Piazza Fontane Marose, 3-16123 Genoa, Italy

Tel: +39 10 583684; Fax: +39 10 566578

Japan

AKI0 ISHI!

Ace Media Service Inc. 12-6, 4-chome, Nishiike

Adachi-ku, Tokyo 121, Japan

Tel: +81 3 5691 3335; Fax: + 81 3 5691 3336

Korea

JO, YOUNG SANG

Business Communications, Inc.

Kwangwhamun P.O. Box 1916, Seoul, Korea

Tel: +82 2 739 7840; Fax: +82 2 732 3662

Peru

WILLIAM FRY

Trahites y Despachos S.A.

Avenida Salaverry 3005, Lima 27, Peru

Tel: +51 1 264 3225; Fax: +51 1 264 1974

Portugal/Gibraltar

PAULO BREHM

AZ Publiciadade Lda., Rua Almirante Barroso, 52-1 D, P-1000 Lisbon, Portugal

Tel:+351 1 3142256; Fax:+351 1 3525157

Scandinavia

STEPHAN R.G. 0RN/LE0N SCHULZ

ABStephan R.G. Orn, Box 184

S-271 24 Ystad, Sweden

Tel:+46 411-184 00; Fax: +46 411 105 31

Singapore

CATHERINE WONG

The Euro-Asia Link, 391 A Orchard Road #12-01

Ngee Ann City Tower A, Singapore 238873

Tel: +65 337 4658; Fax: +65 456 4610

South Africa

FINN KVAMSDAHL

Finn's Enterprises, Media Marketing Division

P.O. Box 99,2250,

Blinkpan, Republic of South Africa

Tel/Fax: +27 13 2963 023

South America/

Caribbean Basin

DELI0 R. AL0NS0

Multilink International 115 Calabria Ave., Ste. 12

Coral Gables, Fla. 33134

Tel: +305-445-6423; Fax: +305-445-1483

Spain

JESUS M0RAN

Via Exdusiuas S.L.

Modesto Lafuente, 4 28010, Madrid, Spain

Tel: +341 448 7622; Fax: +341 446 0198

Turkey/Cyprus

NIHAT B0YTUZUN/LALE ASMAZ0GLU

Kamero Corp., Cumhurlyet Cad. 257/3,

Harblye 80230, Istanbul, Turkey

Tel: +90 212 231 73 72;

Fax: +90 212 230 36 97

United Kingdom

MICHAEL J. DAMSELL

Euromedia Ltd., P.O. Box 122,

Hayward's Heath,West Sussex

RH16 1YF, England

Tel: +44 1444 417360;

Fax:+44 1 1896 784089 8 Maritime Reporter/Engineering News