Page 30: of Maritime Reporter Magazine (July 2002)

Satellite Communications j

Iridium Aggressively Pursues New Outlets

Iridium Satellite LLC, the company bom from the ashes of what was one of the most spectacular and initial telecom failures, has fortified its market position in the past year, aggressively pursuing relationships with companies that will help expand use of its satellite network across all industires. The Alexandria,

Va.-based Iridium — which bought the assets of Iridium LLC out of bankruptcy in December 2000, launched global voice services in March 2001 and added ubiquitous Internet connectivity in June — has announced a number of deals with leading satellite communication companies — Xantic, Telenor and

France Telecom Mobile Satellite Com- munications — and has launched a new crew calling service for the marine busi- ness.

The Xantic and Telenor agreements center on partners offering Iridium's voice and data services through their respective worldwide networks. Each has particular strengths that the compa- ny is counting on to fortify the whole. "Iridium's mobile communications services and world-wide coverage com- plements our fixed satellite offerings," said Xantic CEO Knut Reed. "We intend to make a selected number of our

Value Added Services available over the

Iridium network, making it a great new medium to serve our customers follow- ing the Content, Application and Trans- actions (CAT) strategy."

In the case of Telenor, Iridium already had an existing relationship with Mar- link, a leading provider of satellite com- munications for the maritime communi- ty, launched by Telenor Satellite Ser- vices in March 2002. As part of the agreement, Iridium will work with all of

Telenor Satellite Services' business units including Telenor Satellite Services, Inc. in the United States and Marlink.

With France Telecom Mobile Satellite,

Iridium is helping to significantly broad- en the company's offerings. "Iridium is an essential addition to our satellite ser- vices portfolio enabling us to signifi- cantly broaden our target market and revenue base," said Jean-Louis

Charlety, chairman and CEO of France

Telecom Mobile Satellite Communica- tions. "With global coverage and data capa- bilities, Iridium delivers a robust mobile satellite communications offering and perfectly complements our existing satellite offerings for maritime and land- based applications. This partnership is key to delivering the most comprehen- sive suite of satellite communications services to our customers."

Crews Phone Home

This past April, Iridium announced the availability of crew calling to assist the management of on-ship call operations.

Iridium's crew calling solution supports pre-paid calling for individual crew members and subscription services for a vessel's official communications. The new service is touted as simplifying the task of managing fleet communications costs. "By reducing the administrative bur- den of monitoring each crew member's calls, this new platform of services will help shipping businesses cut back on operating expenditures while providing an affordable convenience that benefits crew morale and productivity," said

Gino Picasso, Iridium's CEO, helped to establish the "new Iridium."

Charlene King, executive vice presi- dent for marketing and channel manage- ment at Iridium Satellite. "While prohib- itive costs and complicated pricing schemes have limited the use of other satellite systems for crew calling pur- poses, Iridium's affordable, flat-rate pricing makes it ideal for crew morale programs."

Iridium Satellite recently launched five additional spare satellites to ensure the life span of the constellation, cur- rently estimated to have at least eight more years of operational life.

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Maritime Reporter & Engineering News