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owners) when they need us, providing cient way. The Dashboards can contain astically eyes the future, and he knows ties. It is high technology, it is satellite ef? cient and effective service to keep various key data, depending on what the that his top investment (and his top communications, it is international.” We them moving. Quality of Service and ship owner would like to see. challenge) is attracting the right young need to show them the promise of mari-

Support is central to all that we do, cen- While Smulders and his team are plen- people to the business. “To attract young time, the future of Radio Holland, said tral to our future,” said Smulders. ty busy in the present, this CEO enthusi- people and to show them the possibili- Smulders.

In ‘being there’ he means both in per- son and remotely, consulting regarding speci? c problems and needs, meanwhile helping owners and managers employ best practices in the monitoring and maintenance of critical shipboard sys- tems.

“Our sweet spot is making use of the data to support the onboard equipment, and reduced maintenance costs for the ship owner,” said Smulders. “It is my view that we should not inundate ship owners with a lot of data. We take the angle of ‘let’s make use of data onboard ships to help maintain equipment on- board the ships; how can we apply the data we receive from the equipment to better determine when it needs to be maintained. So our stance is a limited amount of data, maximum support of actionable information to support equip- ment maintenance.”

But in working with a conservative ownership in a down market, Smulders knows that his team must prove with tangible example the power of the digi- tal solutions at hand. “What I’ve noticed in discussion with ship owners is they do not have a clear picture of what it can do for them,” he said. “They are concerned © marekuliasz/Shutterstock about receiving too much data, getting lost in the data and not knowing what to do with it. They don’t want to spend a lot of money on a solution if they are not clear on how it is going to help them.”

To that end Radio Holland can create

LEADING THE WAY IN ‘dashboards’ to make the data compact and ‘overviewable’ in a quick and ef? -

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