Page 55: of Maritime Logistics Professional Magazine (Mar/Apr 2018)

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IT & SOFTWARE – during one project, there were about 30,000 e-mails going to work on something together, which is mostly how shipping back and forth just to fgure out and follow up on that type of works, SEDNA could be the panacea.

thing. And, while we continue to build and deploy software SEDNA allows another system, through an interface, to for shipping companies, we realized that all of the ‘good stuff’ program it in real time. In this way, e-mails related to dif- was actually contained in an e-mail.” ferent transactions, can automatically be tagged, eliminating the time which a user has spent organizing or looking for the

SEDNA in Action e-mail they have to act on. Dobie points to a real life situa-

Separately, another frm – a West coast-based shipping tion to explain it better. “We have a big ship agent in Aus- agent – told SEDNA, “We’ve got Outlook, and we’re not al- tralia – they’ve got about 60 agents – all those agents were lowed to archive the e-mail after 6 months.” Anyone who has dragging e-mails into folders, two hours each, daily. SEDNA overloaded their local server with too much Outlook mail can eliminated all of that by automatically fling the e-mails, and sympathize. Dobie and the SEDNA team set out to produce presenting them to the agents.” something better. Instead of building an add-on to Outlook or The new v02 version of SEDNA boasts much improved other programs, the team set out to build a better hosting client. functionality. With a more user friendly interface and an even

SEDNA is a messaging platform, and it’s for shared e-mail, better database, the platform is much more intuitive in letting built very much for the shipping business. Shipping uses people know which messages are important require their fo- shared e-mail and this often involves a distribution list. At its cus. New features also include allowing private conversations heart, SEDNA replaces that aspect of Outlook. Dobie explains between team members, while staying inside the SEDNA.

further, “It’s where your shared e-mail comes into, and then I If time is money, then for a shipper, demurrage can be real come in, I see a message, I can see that you read it, I can see currency. Indeed, midsized trading houses often set up demur- that someone else read it, I’ve read it, I can leave a note on it for rage departments as proft centers. As they meticulously docu- you, I can ask you to do something on it and I can follow along. ment every second of every voyage, their transactional part-

Cloud-based, and built on top of Amazon, the SEDNA prod- ners can miss critical ‘time bars’ because they either weren’t uct is secure and highly available. For shipping concerns who aware of that data or more likely, couldn’t get to it on time deal daily in transactional matters – shipbuilding, charter con- because it has been either misfled or deleted. But, not if that tracts, and other similar actions – SEDNA becomes a logical trading partner is using SEDNA.

choice for shared, team-based e-mail. So for private e-mail, a standard e-mail program works well for what it was intended, Seaspan: Sold on SEDNA which is private e-mail involving HR matters, personal com- Seaspan is an independent owner, operator and manager of munications, etc. But for a team e-mail where the group has containerships. In a nutshell, Seaspan provides many of the www.maritimelogisticsprofessional.com 55

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