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President and COO, INTTRA how much of the industry is leveraging technology effec- that point, we offer our suite of Dashboard products to help tively and secondly, how is INTTRA helping to advance improve operational excellence. In addition, we also offer the digital transformation of the ocean freight industry? powerful data-driven products both from INTTRA and Avan-

We have seen a great acceleration in digitalization across tida helping carriers with their container utilization, as well as the shipping industry the last few years. INTTRA’s consistent shippers in planning better routes and locations.

double-digit growth is a good illustration: while some of our customers come from other electronic venues, many of them Your survey, unveiled at the conference, said that 53% move from manual to digital booking process. Yet, half of the are focused on blockchain. But, what exactly is block- industry is still using the manual booking process and has a chain – and what can blockchain do for industry?

long journey ahead to embrace technology. Blockchain is a digital distributed ledger that is generat-

We also see progress driven by industry leaders who have ing wide interest across the industry, with multiple proof of digitalized their basic processes and are now entering the next concepts and pilots being tested. That said; we’ve yet to see stage by connecting various data sources. Once you can get a broad commercial implementation of a blockchain in ship- data pooled, you can apply business analytics and a variety of ping. There are clear advantages in the easy connecting of tools to move closer to an intelligent supply chain – one that is participants and data sources using blockchain, but there are well visible, responsive, predictive and fexible. also potential pitfalls. For one, a company needs to enable its

INTTRA today provides a number of products for com- IT system so that it’s ready for blockchain. This is a particu- panies at different stages of their digital transformation. We larly sensitive area of concern for organizations with smaller help our customers to digitalize their processes in booking IT departments as they could be faced with the daunting task and shipping instructions, as well as other areas such as VGM of participating in multiple networks from different carriers and access to Ocean Schedules. For those who have reached and ports, each with their own blockchain projects. That can www.maritimelogisticsprofessional.com 15

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