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INSIGHTS be a challenge. There is a clear need for a connection through information to feed into the analytics tools. a network that would allow participants to link ones and get access to many, as well as a case for standards in security. If the biggest container shipping challenges for BCOs

Also, there is still some work to be done in the industry and Freight Forwarders include managing demurrage to identify projects that can beneft from a blockchain imple- and detention, in-transit visibility, managing rates and mentation as opposed to ones that can be implemented using rate changes, and managing bill of lading and other ship- existing means and done so in a cheaper fashion. There’s no ping docs, are these all tasks that can be made easier doubt the interest is there; it’s something we will continue to through the use of a ‘neutral network’ such as INTTRA? A explore for the beneft of our customers. lot of that involves proprietary data – how do you keep it generic and confdential at the same time?

Just 51% of responders said that they were working to INTTRA provides the secure environment for the informa- improve reporting and analytics. This would suggest that tion kept within each of the forms exchanged through our net- almost half of shipping frms think their analytics are suf- work between carriers and shippers. Only the owners autho- fcient. Would you agree? rized to access the shipping instructions or bill of lading can

Not quite. To be able to use analytics effectively, you need do that, yet the form itself could be standardized. This way we all your data, shipments and container moves in a system. achieve the standardization of the documents, while keeping

With half the industry still manual, it lacks access to all the the specifc information in the documents secure. 16 Maritime Logistics Professional May/June 2018 | |