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1985 - MARTI ME REPORTER'S total circulation 24,305 including a record 21,609 Buying Influence Readers. December 1984 figures used below because June 1985 figures are not available at press time.
MIXED GROUPS •
Total Requested Circulation 23,587 22,882 6,873 10,228
Unrequested free copies 0 2,203 0 3,120
WORKBOAT does not report titles of oil readers. Presidents Vice Presidents, Treasurers, Purchasing Agents etc
Impossible to identify number of buyers reached.
BUYERS Circulation audit bureaus do not identify buyers.
Identification of BUYERS is based on a 1984 survey, commissioned by MARITIME
REPORTER, of over 1.000 marine sales managers who identified true buyers as shore- side management, design and purchasing people in vessel operations, shipbuilding and design (naval architects). Signed and dated replies on file at MARITIME REPORTER.
RECORD SALES LEADS FROM ADS
MARITIME REPORTER produces more and better sales leads than any other marine magazine...two times and three times more than the number 2 magazine. Each figure listed represents inquiries produced for an individual advertiser by
MARITIME REPORTER in one year or less.
PAINT/ DIESEL ENGINES 1,033 1,362 714 1,337 655 1,168
COMMUNICATIONS 2,147 773 613 663 570 623
DECK MACHINERY/ OILY WATER
CARGO HANDLING SEPARATORS 545 936 415 751 477 459
THE ADVERTISING LEADER
In 1984, and for years, more media buyers placed more pages of advertising, for a larger number of advertisers, In MARITIME
REPORTER than in No.2 ME/Log.
COMPARE 1984 ADVERTISING
Display ad pages Total ad pages
Note—shows only magazine advertising 13
ME Log issues 24
MR issues... no catalogs, buyers guides, etc. Ad pages reported in 7"xl0" units for comparison.
No. of advertisers 686
No. of advertisers 553
THE WORLD'S LEADING
By their actions, the most important people in the marine industry—the readers and the advertisers—have voted
MARITIME REPORTER NUMBER ONE. • WORLD'S LARGEST TOTAL
REQUESTED CIRCULATION • LARGEST TOTAL U.S. CIRCULATION • THOUSANDS MORE BUYING
INFLUENCE READERS • LARGEST NUMBER OF ADVERTISERS • LARGEST NUMBER OF AD PAGES • BEST RESULTS FOR ADVERTISERS
Call or write today for complete advertising information: 118 East 25th street
New York, New York 10010 (212) 477-6700
HOUSANDS MORE BUYERS IN
October 15, 1985 37