Page 35: of Maritime Reporter Magazine (October 15, 1985)

1985 - MARTI ME REPORTER'S total circulation 24,305 including a record 21,609 Buying Influence Readers. December 1984 figures used below because June 1985 figures are not available at press time.

BUYERS WATERWAYS

JOURNAL

NON-BUYERS AND

UNIDENTIFIABLE ^

MIXED GROUPS •

THE

WORKBOAT

Total Requested Circulation 23,587 22,882 6,873 10,228

Unrequested free copies 0 2,203 0 3,120

WORKBOAT does not report titles of oil readers. Presidents Vice Presidents, Treasurers, Purchasing Agents etc

Impossible to identify number of buyers reached.

BUYERS Circulation audit bureaus do not identify buyers.

Identification of BUYERS is based on a 1984 survey, commissioned by MARITIME

REPORTER, of over 1.000 marine sales managers who identified true buyers as shore- side management, design and purchasing people in vessel operations, shipbuilding and design (naval architects). Signed and dated replies on file at MARITIME REPORTER.

RECORD SALES LEADS FROM ADS

MARITIME REPORTER produces more and better sales leads than any other marine magazine...two times and three times more than the number 2 magazine. Each figure listed represents inquiries produced for an individual advertiser by

MARITIME REPORTER in one year or less.

PAINT/ DIESEL ENGINES 1,033 1,362 714 1,337 655 1,168

NAVIGATION &

COMMUNICATIONS 2,147 773 613 663 570 623

DECK MACHINERY/ OILY WATER

CARGO HANDLING SEPARATORS 545 936 415 751 477 459

THE ADVERTISING LEADER

In 1984, and for years, more media buyers placed more pages of advertising, for a larger number of advertisers, In MARITIME

REPORTER than in No.2 ME/Log.

COMPARE 1984 ADVERTISING

Display ad pages Total ad pages

MR 1,556

ME/Log 999

Note—shows only magazine advertising 13

ME Log issues 24

MR issues... no catalogs, buyers guides, etc. Ad pages reported in 7"xl0" units for comparison.

MR

No. of advertisers 686

ME/Log

No. of advertisers 553

THE WORLD'S LEADING

MARINE INDUSTRY

MAGAZINE

By their actions, the most important people in the marine industry—the readers and the advertisers—have voted

MARITIME REPORTER NUMBER ONE. • WORLD'S LARGEST TOTAL

REQUESTED CIRCULATION • LARGEST TOTAL U.S. CIRCULATION • THOUSANDS MORE BUYING

INFLUENCE READERS • LARGEST NUMBER OF ADVERTISERS • LARGEST NUMBER OF AD PAGES • BEST RESULTS FOR ADVERTISERS

Call or write today for complete advertising information: 118 East 25th street

New York, New York 10010 (212) 477-6700

HOUSANDS MORE BUYERS IN

MARITIME

REPORTER

AND

ENGINEERING NEWS

October 15, 1985 37