Page 10: of Marine News Magazine (June 2011)

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What are the latest technological advances in your market?

The latest technological advances in our industry and those most relevant to customers’ needs address efficiency, optimization and changes in regulations. For example,

W&O has developed iShip, a combination of technolog- ical applications that focus on these needs and save our customers time and money. One component of iShip is

FuelProof, a fuel measurement and optimization system that accurately measures bunkering, engine efficiency and emissions monitoring — offering substantial improve- ments over previous methods used by the industry.

FuelProof is already proving to be very successful in opti- mizing operations by controlling costs and ensuring accu- racy in bunkering and engine-efficiency measurements.

Solutions such as iShip and FuelProof are what our indus- try needs: a straightforward solution that provides inter- action and transparency to all shipboard systems with an excellent ROI.

To what do you attribute the success W&O has enjoyed?

W&O’s success stems from several areas, all of which receive equal dedication from our employees and our leadership team. First, our success comes from being laser- focused on the marine and marine-offshore industries. We set our sights on understanding each customer’s particular needs and in developing strong relationships with each customer. Developing these partnerships and understand- ing the inherently critical nature of the marine business has been another pivotal element of our success. Second, the technical expertise of our employees is a strategic advantage; our employees are talented, motivated and educated in both piping systems and the marine industry in general. They utilize each of these attributes to help our customers navigate market challenges. Our employees are

INSIGHTS

Images courtesy W&O

W&O’s iShip FuelProof bunker meter measures factors affecting the bunkering process, including mass, density and temperature, among others, to provide ship owners/operators with a reading of 0.5% of total custody transfer flow. 10 MN June 2011 “Right now, our industry is facing a lot of regulatory uncertainty regarding fuel, emissions, ballast water and others. Those challenges combined with decreased funding for government projects, implementing new technology and the drilling moratorium in the

Gulf of Mexico has created a volatile environment for our customers to conduct business.” • Michael Hume, President & CEO, W&O Supply