Page 16: of Marine News Magazine (April 2013)

would have limited value. It is the clients who drive choice, as it is their product, brand and reputation that is put at risk whenever they engage a contractor. They determine the most appropriate providers of the services they need. This in turn is driven by the factors above. Where do IMCA members need the most help in im- proving? How will you help them to accomplish that? There are two answers to this question; one is strategic and the other operational. The Þ rst need is to improve the global proÞ ling and ÒvoiceÓ identiÞ ed under question two above. To achieve this, we are collating as much statistical data as we can about the members and commencing a pro- gram to engage with the external world at the highest level possible. For example, early indicators are that members collectively turn over in excess of $150 billion annually, and employ more than 250,000 staff (and voters) across the world. Their contributions to the global economy in tax and spending are critical to many countries, but these same contributions are not properly recognized, valued or rewarded. At an operational level, members amass consid- erable amounts of loss data on events that happen inside their businesses, but despite their best intentions, these are not always reported persistently and consistently. I have a vision of an anonymized operational risk data base which collects incident dataÑincluding Ònear missesÓÑfor anal- ysis, review and the beneÞ t of all. Tell us one thing that a prospective business con- templating joining IMCA should know but probably doesn?t? And, why is that important? If you join IMCA to contribute, you will receive more than you give. We are a strong and friendly family, most- ly working on the cutting edge of an exciting and critical industry. There is no greater pool of collective knowledge of our sector available on the planet. We constantly share knowledge to add depth to that pool and constantly improve the way we work and the quality of the services we deliver. INSIGHTS16 MNApril 2013MN April2013 Layout 1-17.indd 16MN April2013 Layout 1-17.indd 164/1/2013 10:58:27 AM4/1/2013 10:58:27 AM