Page 42: of Marine News Magazine (May 2013)

The new BF250 horsepower (hp) four-stroke engine, the most powerful outboard ever to join the Honda Marine lineup, is also the company?s  agship model. Incorporat- ing a number of advanced technological innovations that contribute to the engine?s high fuel economy and superior performance, the 3.6-liter engine is additionally equipped with an all-new gear case, the world?s  rst marine direct air dual circuit induction system of its type (providing for cooler, denser air for better combustion than conventional under-cowl induction systems) and has a full-throttle rpm range of 5,300-6,300.The Honda BF250 marine outboard engine incorpo- rates a host of Honda-exclusive technologies that provide increased value and bene t to consumers and workboat customers alike. Satisfying their primary pleasure and con- sumer market audience  rst, the styling concept of the new Honda BF250 incorporates a sleeker and slimmer aesthetic design. Included in this con guration are technological- ly advanced features that Honda portrays as the engine?s ?best-in-class? fuel economy, power and charging perfor- mance. According to Alan Simmons, national manager at Honda Marine, ?The introduction of this  agship engine also further strengthens our relationship with both con- sumers and boat-builder partners.? DUAL PURPOSE MARKET PENETRATION Steve Drenkard, assistant manager, marketing, Honda Marine, wouldn?t discuss speci c sales data but he told MarineNews in April that since its October 2011 intro- duction, ?The BF250 had sold well and has been a great new power option for customers globally.? And, although Honda is perhaps best known for its marine products in the pleasure niche, the B250 is robust enough to stand the test of a commercial operation. Drenkard added, ?The Honda?s Flagship BF250 Engine Honda?s Flagship BF250 Engine Innovative four stroke engine is Honda?s most powerful and now its ß agship entry in the crowded outboard propulsion markets. By Joseph Keefe Twin Honda BF250 engines in action; Inset: Honda Airß ow Diagram. 42 MNMay 2013MN May2013 Layout 32-49.indd 42MN May2013 Layout 32-49.indd 425/3/2013 1:57:13 PM5/3/2013 1:57:13 PM