Page 36: of Marine News Magazine (June 2022)

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Pro? le

IMTRA

IMTRA:

Growth from Within

By Eric Haun the New Bedford, Mass.-based man- as much of the company’s DNA as possible, including its

IMTRA, ufacturer and importer of solutions nimbleness and customer-? rst mentality.

and products for the marine, energy and transportation “We felt really strongly that bringing in outside owner- markets, recently underwent a change in ownership. But ship was going to impact our culture—not necessarily in a even under new owners, so much about the company, in- bad way,” Braitmayer said, noting that with new investors cluding its makeup and offering, will remain unchanged. could potentially come new challenges or unwanted chang-

And that’s because the new owners are the company’s ex- es. “We felt really strongly that we had a special formula isting employees. here, and we had 70 something people that had invested

Eric Braitmayer, president and CEO, said IMTRA’s their careers in this, and we didn’t want things to get de- leadership—including vice president of recreational sales railed quickly.”

Chip Farnham, third generation of the family that founded So Braitmayer and IMTRA’s management team did their

IMTRA some 70 years ago—was planning for the future research, weighed their options and determined that sell- when it decided a change in ownership structure would ing the company to its employees would be the best move. be necessary. But they also knew they wanted to maintain IMTRA announced in January that 100% ownership

IMTRA 36 | MN June 2022