Port of Genoa Attracts New Container Business Under Innovative Leadership
—Free Brochures Offered— In 1984, the Port of Genoa was in need of a major restructuring. Under the burden of labor problems and obsolete systems, procedures and equipment, the port suffered critical financial losses.
Today, under the adept and innovative guidance of Roberto D'Alessandro, the president of the Port of Genoa, the port is a thriving European center for container and RO/RO traffic, ship repair, passenger travel and crude oil product handling.
"The situation I was confronted with on that first day could briefly be summarized as a continuous decrease of traffic plagued by outrageous costs, exorbitant tariffs, chronic inefficiency and nonexistent competitiveness," said Mr. D'Alessandro.
"In bare figures, the port had accrued losses for $420 million." Faced with the issues of lack of employee motivation, bureaucracy, high labor costs, inefficiency, financial losses, lack of funding and investment, obsolete equipment and facilities and customer dissatisfaction, Mr. D'Alessandro enacted a number of structural and organizational solutions.
Labor costs, for example, which once had exceeded revenues by more than 15 percent, declined to 50 percent of total sales through labor agreements.
Through changes in the organizational structure of the port, a new, more effective decision-making mechanism was created.
In addition, capital investment was obtained from domestic banks as well as international financial institutions such as Citibank, Irving Trust Co., Manufacturers Hanover Trust and the Bank of Boston.
According to Mr. D'Alessandro, the port's "winning formula" for raising its productivity was the combination of the new decision-making process, a series of capital investments and a significant reduction in labor costs.
Results of the "winning formula" show that port traffic has grown 35 percent since 1985.
Some of the plans under way at the port include: • The realization of a system of terminals dedicated to container and RO/RO traffic that will enable Genoa to handle a total capacity of 1 million TEUs annually by the 1990s (up from only 200,000 TEUs in 1983). The plan calls for $50 million improvements to the present terminal (upgraded to handle 400,000 TEUs per year); the construction of a new terminal for Calata Sanita, which will handle 200,000 TEUs per year; the new Voltri port, which will also handle 400,000 TEUs; and an increase in the portainer number from four to 14; • The $100-million improvement of non-containerized traffic areas; • The construction of a large passenger terminal; • The building of an international airport surrounded by hotel complexes and commercial outlets; • The restructuring of the old port, with the construction of a marina and the rehabilitation, within the port area, of historic city centers, following the example of the large revitalization in American ports such as Baltimore, New York and San Francisco; • And the creation of a technologically advanced telecommunications network for service to the port and the commercial city. This is said to be the first Teleport in the Mediterranean.
Genoa is not alone, however, in improving its container handling technology and port facilities. Dozens of ports in and around the Mediterranean and the world are investing millions of dollars in order to capture increasingly important trade routes to the Far East from both Europe and the U.S. West Coast.
The Port of Genoa, however, has greatly improved its chances through its investments, since it already offers a prime location in the region.
According to Mr. D'Alessandro, the port broke even last year, and expects to earn a profit of about $20 million in 1988.
"I firmly believe that we are the masters of our destiny," said Mr.
D'Alessandro. "If we are bold enough to accept technological innovation, to create competitive conditions in a political and social environment which is not always favorable to changes, then I think we may claim that our ports are ready to meet the challenge of the 21st Century.
And this is exactly what I've been trying to do," he concluded.
For free color literature and brochures detailing the ship repair, oil terminal, multipurpose terminal and container terminal facilities of the Port of Genoa, Circle 21 on Reader Service Card
Other stories from April 1988 issue
- MHI Delivers Newest Tanker For Chevron Fleet page: 5
- New Nirex Freshwater Distiller And Ice Machine From Alfa-Laval page: 6
- Repower With Cummins NTA-855-Ms Gives Pushboat A New Life page: 7
- System Expansion For WLO Radio page: 7
- Penn Ship Names Veteran Shipbuilder Grandin Vought Operations Vice President page: 7
- Krupp Atlas Elektronik Navaids page: 8
- A.S.N.E. DAY '88 A CENTENNIAL CELEBRATION page: 10
- Aeroquip Offers Free Hose Line Training Bulletin page: 19
- Woodward Governor Forms International Operations Division page: 20
- Moss Point Marine Delivers First Of Two Navy Landing Craft page: 21
- Six-Patrol-Boat 'Package' Completed By Halter Marine For Ecuadoran Navy page: 22
- Two New Low-Cost Products From Furuno: Temperature Sensor, And Net Sounder page: 22
- OTC-'88 20th ANNIVERSARY SPECIAL PREVIEW page: 24
- Astilleros Espanoles Yards Report Full Orderbooks Well Into 1989 page: 50
- New 52-Page Catalog On Lighting Offered By Aqua Signal page: 51
- Radio Holland USA Opens New Service Centers page: 51
- Halter Converts Supply Boat To Crabber/Processor In 90 Days page: 52
- POSITION/LIMIT SENSING SOLUTIONS IN HARSH ENVIRONMENTS page: 54
- Ingalls Shipbuilding Awarded $769-Million Navy Contract To Build Four Aegis Cruisers page: 56
- Riedel International Announces Key Promotions page: 56
- Halter Marine Converts Crewboat For Fisheries Patrol Service page: 57
- Skipperliner Shipyards Delivers Cummins-Powered Passenger Vessel page: 58
- Schaffran Offers Advanced, Compact Controllable Pitch Propeller page: 59
- Port of Genoa Attracts New Container Business Under Innovative Leadership page: 60
- Perkins Marketing Light Marine Engines As Power Prestige Line page: 61
- Literature Offered On Marine Cross Reference Data Base Compact Disc page: 61
- Datamarine's ^Chartlink' Adds New Dimension To Loran/Satnav Navigation page: 62
- Caterpillar Announces 1.1 -Liter Family Of Marine Diesel Engines page: 62
- Robertson-Shipmate's Multi-Station Commercial VHF Radiotelephone Now Approved For Use In U.S. page: 64
- Reiss Purchases Rexnord Defense Systems —Renamed TANO Corp. page: 65
- Free Literature Offered On Full Line Of Steering Gears From Tenf jord page: 65
- Academy Chief Elected To ASNE page: 66
- Deutz MWM Diesel Engine Series Offer Distinct Advantages For Passenger Boat Propulsion page: 66
- Seaward International Supplies Large Fleet Mooring Buoys To Navy For Use In Pacific Islands page: 69
- SASMEX '88 To Be Held April 26-28 In London page: 70
- Hyundai Heavy Industries To Build Ethylene Carriers page: 72
- MAN B&W's New 2 8 / 3 2 A Diesel: Improved Fuel Economy With Same Reliability page: 73
- Fluid Energy Launches 64-Foot Passenger Submarine page: 78