January 9, 1982 - Maritime Reporter and Engineering News

Royal Viking Appoints Vice President For Marketing, Planning

Royal Viking Line, San Francisco, Calif., recently appointed John B. Richards vice president of marketing/planning, according to the cruise line's senior vice president of marketing, George Sotir.

"In his newly established position, John will work closely with top management in setting marketing strategies and tactically implementing our advertising, direct response, and collateral programs," Mr. Sotir said. "In addition, he will be responsible for analyzing our schedules and pricing policies and their impact on both the trade and consumer." Mr. Richards previously served in marketing and sales positions with Procter and Gamble, as managing director at Bowles/Hopkins Publishing, and engagement manager for McKinsey Company.

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First published in 1881 Maritime Reporter is the world's largest audited circulation publication serving the global maritime industry.