Louis L. Frierson Elected President George Engine Company

Louis L. Frierson has been elected president and chief executive officer of George Engine Company, Inc. (GECO).

Mr. Frierson will continue as chairman of the board of GECO, a position he has held for the past two years.

H.F. Colby, whom Mr. Frierson succeeds, recently resigned as president, but will continue serving in the position of senior vice president. He has been associated with the company since its founding in 1945.

A native of New Orleans, La., Mr. Frierson holds a degree in business administration from Tulane University. He started with George Engine as a mechanic's helper, and has been affiliated with the company throughout his business career.

Mr. Frierson is active in numerous business, civic and philanthropic affairs. Prior to being elected to his new position, he was GECO's senior vice president for marketing and finance, in addition to chairman.

George Engine was founded in 1945 as a distributor for diesel engines and related products manufactured by General Motors Corporation.

The company presently ranks as one of the world's largest distributors for GMC's Detroit Diesel Allison Division, with wholly owned branches in Baton Rouge, Lafayette, and Morgan City, La., and more than threedozen dealers throughout south Louisiana.

The company's main plant and offices are situated at 1401 Destrehan Avenue in Harvey, La.

GECO also has a subsidiary, Key Power Systems, Inc., which serves as distributors for Detroit Diesel Allison engines and related products throughout southern Florida.

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