CRUISE '85 SHIPS • OPERATIONS • SERVICES

London June 19-20 Cruise 85, the first international conference and exhibition for people involved in the management, operation and services of cruise shipping, will take place at the Hilton Hotel, Park Lane, London, on June 19-20. The two-day event is being organized by the U.K. Secretariat of the well-known RO/RO Conferences, and many of the world's leading cruise operators are expected to attend this exchange of ideas on the future market and other aspects of the industry.

The program for the meeting has been arranged to be presented in three sessions during two days. Session I, "The Future," will take place on the first day, Wednesday, June 19, followed on Thursday, June 20, by Session 2, "Operations," and Session 3, "Ship Design." Lunch for registered delegates will be served on both days of the meeting, and an evening reception for all delegates, exhibitors and their ladies will take place after the close of activities on the first day.

A key speaker at the Cruise 85 Conference will be Ronald J. Zeller, chief executive, Norwegian Caribbean Lines and Royal Viking Line, Miami, Fla. The address by Mr. Zeller, titled "The Way Ahead," will be one of several views set forth in the opening session entitled "The Future." Other expressions on the view ahead will be put forward from differing sectors of the business: Arthur D. Little Inc. of San Francisco for the consultants; Wartsila of Finland for the leading builders of cruise vessels; the travel business, looking at the potential of the Mediterranean; and a questioning view from the Passenger Ship Association in London.

The conference will then go on to debate the operational and design aspects of the ships, with the geographical focus being worldwide and covering both existing and new areas of activity. Following on the theme of shipboard revenue, but widening the horizons, is a paper from Ocean Trading of Southampton, U.K., titled "70 Shops on 28 Ships—Different Markets Demand Different Approaches," which will illustrate the vagaries of the different markets.

Design aspects, including those affected by the regulatory bodies, IMO, U.S. Public Health Service and the Classification Societies, as well as futuristic concepts now being evaluated by the leading shipowners and designers, will be highlighted at the conference. Several of the world's leading shipyards will debate their role in stimulating the cruise market through new thoughts on the shipboard environment of tomorrow's ships.

An important and especially interesting part of Cruise 85 will be the exhibiting shipbuilders at the Exhibition in the London Hilton where, among other things, a Japanese yard is said to be unveiling a new all-in cruise ship package in an effort to offer a choice from the currently European-dominated construction of large cruise ships.

Details of both the Cruise 85 Conference and the associated Exhibition can be obtained from the Cruise Secretariat, 2 Station Road, Rickmansworth, Herts, WD3 1QP, England. Telephone: (0923) 776363; Telex: 924312 Gastec G.

CRUISE 85 CONFERENCE PROGRAM Day 1: Wednesday, June 19 SESSION I: THE FUTURE 'Market-based Cruise Product Design," D. Tatzin, Arthur D. Little, Inc., San Francisco.

" C o n v e r t i n g Concepts to Reality—The Development of Business Ideas With Sufficient Profit Potential to be Attractive for new Investors," K. Levander, manager, Research and Development. Wartsila AB, Helsinki, Finland.

"The Way Ahead," R.J. Zeller, chief executive, Norweigian Caribbean Lines and Royal Viking Line, Miami.

Coffee Break "Cruise Investment Strategy," R. Fain, joint managing director. Gotaas-Larsen Ltd.

and director, Royal Caribbean Cruise Line and Eastern and Western Cruise Lines.

"A European View," B. Crisp, UK director, Cunard Line and director, Cunard Cruise Ships Ltd. and managing director, Cunard Crusader World Travel.

"The SS United States—Preparing for 1987." Captain J. Cox, senior vice president, United States Cruises Ltd., Brisbane, Calif.

Luncheon Break For Registered Delegates "U.S. Incentive Travel to Europe—The Danube River Cruise Concept," I. Schneuing, president, D-Line, Deutsche Donau- Kreuzschiffahrts GmbH, and the Incoming Tourist Service GmbH, Munich, West Germany.

"A Strategy to Increase Cruising in Egypt, the Red Sea and the Mediterranean," M.S.

Leheta, president, Menatours, Giza and chairman, Egyptian Chamber of Tourism and Travel Agencies. Cairo, Egypt.

"Cruise Marketing—Obtaining a Better Return?" K. Page, d i r e c t o r , Passenger Shipping Association, London.

Coffee Break "Sail Cruisers and Market Segmentat i o n , " Jean-Claude Potier, president, Windstar Sail Cruises Ltd.. Miami.

"The Often-Ignored Business Opportunities of On-Board Services: Designing Innovative Offerings and Managing Service Qualit y , " S. Buchin, senior vice president and director, Marketing Services Group. Temple, Barker and Sloane, Inc., Lexington.

Mass.

"At t h e Center of the Cruise Revolution— Miami Today and Tomorrow, C.J. Lunetta, port director, Port of Miami.

Evening Reception For All Delegates And Exhibitors Day 2: Thursday, June 20 SESSION II: OPERATIONS "Cruise Liner Berthing and Navigation in Restricted Waters—A Manoeuvering Simulation Study," O. Tersloev, naval architect, head of Maneuvering Section. Danish Maritime Institute, Lyngby, Denmark.

" 7 0 Shops on 28 Ships—Different Markets Demand Different Approaches," E.

Symes, managing director. Ocean Trading, Southampton, U.K.

"Planning a Catering System for Maximum Profitability—Are Turnkey Systems t h e Future? S. Krouvila, chief designer, Oy Metos Marine, Kerava, Finland.

Coffee Break "On-Line Viewdata Reservations and Accounting Systems for Cruise Lines," D.

Hinkley, Viewdata Services IBM, and R.

Gwynn, marketing director, Viewdata Information Processing Ltd., London.

"Maximising Shipboard Revenue on Passenger Overnight-Cruise Ferries," speaker to be announced.

"A Fresh Look at Vessel Appearance— Overcoming the Operator's Problem," C.

Stevens, marketing manager, International Paint Marine Coatings, Felling, U.K.

Lunch For Registered Delegates SESSION III: SHIP DESIGN "Ship Design for the Further Development of the Cruise Market," B. Hansen, manager. Research and Development Dept., Aalborg Vaerft AS, Aalborg, Denmark.

Panel Discussion The aforementioned presentation will examine areas where designers could possibly stimulate t h e market. In particular, t h e environment aspects of cabins and public spaces. There will then be a panel discussion led by Mr. Hansen.

Panelists: R. Dussert-Vidalet, Project and Design Dept., Chantiers du Nord et de la Mediterranee: V. Alraksinen, manager, Ship Projects, Wartsila AB; N. Eide, cruise ship designer— Oslo Project Involvement includes: " R o t t e r d a m , " " S a g a f j o r d , " " V i s t a f j o r d ," "Song of America" and "Royal Princess": J.

Victor, managing director, Technical Marine Planning Ltd., London and consultant for Carnival Cruise Line.

Coffee Break "The Cruise Ship and the Classification Society—Precontract Phase, the Building Period and the Ship in Service—New Cost- Conscious Survey Alternatives," J. Telle, principal surveyor, Det norske Veritas, Oslo, Norway.

" 'Fairsky' (Twin-Screwed Turbine Propulsion) and 'Atlantic' (Twin-Screwed Diesel P r o p u l s i o n ) — T w o Similar Sized Large Cruise Liners but Different in Concept," R.

Dussert-Vidalet, Project and Design Dept., Chantiers du Nord et de la Mediterran^e, La Ciotat, France. This paper will discuss some of the main features of the liners including, hotel organization; vibration and sound levels; and electrical power distribution.