MWH To Focus On Service As Well As Products

Markisches Werk Halver GmbH (MWH), viewing SMM as one of the most important shipping shows in the world, has traditionally geared its exhibit around displays of its wellknown product line encompassing engine components.

This year however, according to Wolfgang Boddecker, MWH will display none of its parts, and instead use it stand in Hall 7 as a communications center/reception area to meet, greet and discuss business with customers and potential customers.

Mr. Boddecker assesses business in 1994 — to date — as up compared to 1993. Looking beyond this year, he views MWH's role as changing from an engine component product supplier to a product and service supplier. He noted that just 10 years ago, MWH manufactured components to manufacturer's specifications. Today, however, MWH has evolved to more of a business partner. It is more common for an engine manufacturer to look to MWH as the expert, and to expect MWH to provide proposals.

For more information on MWH Circle 79 on Reader Service Card

Maritime Reporter Magazine, page 37,  Sep 1994 Kai Wessel

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