Miami, Florida, February 28-March 3 Conference & Exhibition Expanded Following its sell-out success in February 1988, the Seatrade Cruise Shipping Conference and Exhibition, now in its fifth year, is to be expanded by an extra day and moved to a new and larger venue in Miami. Conference attendance for this year's event, Cruise Shipping '89, is expected to match or exceed last year's total of 500 marine industry delegates, 60 exhibition stands and 800 attendees. The majority of the space in the new and greatly expanded exhibition area has already been reserved for 1989.

The Seatrade event will be held at the Miami Inter-Continental Hotel from February 28 to March 3, 1989.

The regular two-day conference program will be supplemented by a third day of seminar programs. In one of the seminars, organized by Seatrade in conjunction with the Cruise Lines International Association, a panel of cruise travel agents and cruise line marketing specialists will look at cruise sales and distribution.

Another seminar will concentrate on operational and technical issues.

Delegates and exhibitors will have the option to remain in Miami for an extra day, Saturday, March 4, to take part in a port and ship inspection program on the day of the week when the port of Miami is filled to capacity with cruise vessels.

The Seatrade Conference and Exhibition, held annually in the U.S.

since 1985, has become the premiere meeting place for cruise industry leaders from all over the world, representing the cruise lines, the travel trade, the financial community, tourist authorities and suppliers. The exhibition, which has doubled in size in each of the last two years, was a sell-out this year.

For further information, contact: Sharon Day, the Seatrade Organization, Fairfax House, Causton Road, Colchester COl 1RJ, United Kingdom; telephone: (0206) 45121; telex: 98517 DISOP G; telefax: (0206) 45190; or Mike Kazakoff, Seatrade North America Inc., Suite 1805, 40 Rector Street, New York, N.Y. 10006; telephone: (212) 393- 1000; telex: 233629 SEA UR; and telefax: (212) 608-5874.

CONFERENCE PROGRAM Tuesday, February 28 3 p.m.—Seatrade Cruise Shipping '89 Exhibition opens. Conference delegate registration begins in the exhibition hall.

7 p.m.—Seatrade Organization welcoming reception.

Wednesday, March 1 Morning session "The Outlook for the Industry" Keynote address—A. Kirk Lanterman, president, Holland America Line-Westours Inc.

and chairman, Cruise Lines International Association.

A panel of cruise industry personalities will debate a series of key issues, including: "The impact of consolidation and merger on the market"; "Is overcapacity a real or imagined threat to the industry?"; "Where will the new pockets of demand be found?"; "What is the outlook for the mega-vessel?"; and "Discounting and the maturing of the cruise industry." Speakers and panelists will include: Tim Harris, president, Princess Cruises; Pericles Panagopoulos, chairman, Royal Cruise Line Ltd.; Robert W. Seckman, managing director, Travel Agency Services, AAA; and Robert H. Dickinson, senior vice president, sales and marketing, Carnival Cruise Lines.

Luncheon Address Carmen J. Lunetta, port director, Port of Miami.

Afternoon session "Analysis of the Cruise Product" Product—"How well do you know your competition? What is the reality behind the claims?" Joyce Landry, executive director, Landry & Kling Inc. and Josephine Kling, president, Landry & Kling, Inc.

Promotion—Advertising and Promotional Techniques Analyzed. Jay J. Lewis, president, Market Scope Inc. and Dr. Dan Sarel, director, Market Scope Inc.

Place—Cruise Sales and the Distribution Channels. Dr. Stanley L. Buchin, senior vice president, Temple, Barker & Sloane Inc.

Prospects—The Demand Outlook for the Industry. Jim Godsman, president, Cruise Lines International Association.

Price—Cruise Line Per Diems and Pricing Policy. Speaker to be confirmed.

6:30 p.m.—Reception and Dinner Hosted by the Port of Miami.

Thursday, March 2 Morning session "Operating for Profit" "Cruise Lines and Ferry Operations— What Can Each Learn from the Other?" Thomas Lepisto, president, Sally Line, Finland.

"U.S. Flag Cruise Operations," James L.

Kurtz, chief executive officer and general partner, Aloha Pacific Cruises, and John Broughan, chief operating officer, Aloha Pacific Cruises.

Step by Step Assessment of the Viability of a New Cruise Venture, James F. DeChant, executive vice president, Ivaran Agencies.

"Cruise Ship Financing Alternatives," speaker to be announced.

"The Insurance Factor," speaker to be announced.

Luncheon Address by Rear Adm. Joel D.

Sipes, Chief of the Office of Marine Safety, Security & Environmental Protection, U.S.

Coast Guard.

Afternoon session "Destinations" In an expanding market, the search continues for new and exotic itineraries. But what are the cruise lines looking for when they consider destination options?

Speakers: William Schanz, chairman and chief executive officer, Regency Cruises Inc.; Robert Giersdorf, president, Exploration Cruise Lines; and Gwyn Hughes, managing director, Princess Voyages.

In addition, four expert speakers will provide concise and factual reports on a selection of important theatres of cruise activity, their current situation and future prospects, including: the Pacific, Mediterranean, Caribbean and Mexico.

Evening reception Hosted by Portland Ship Repair Yard Friday, March 3 Two separate seminars will run in parallel on the fourth day of Cruise Shipping '89, and delegates are asked to specify which program, A or B, they wish to attend, when submitting their attendance application.

Program A "Sales, Marketing and Distribution" A panel of cruise agents and cruise line marketing specialists will look at the fundamentals of cruise sales and distribution, with opportunities for extensive audience participation.

Panelists: Debbie Adams, president, National Association of Cruise Only Agents (NACOA); Bryan Moreton, chairman, shipping committee, Association of British Travel Agents; Arthur Rodney, president, Crystal Cruises; Ken Page, director, Passenger Shipping Association; and others to be announced.

Program B "Cruise Ship Technology and Vessel Operations" A series of technical and operational issues will be discussed in detail by a panel of experts, including both cruise line operations executives and the providers of technical services. The program will concentrate on cost benefit and efficiency rather than the technology for its own sake. Again, full audience participation will be encouraged.

Panelists: Capt. Aage Linstad, vice president, marine operations, Royal Caribbean Cruise Line; Krister Slotte, marketing and sales manager, Oy Wartsila AB; G.J. Deerberg, managing director, Deerberg-Systeme; Maurice Shepherd, director of marine services, CLC Marine Services; Mats Ohrstedt, chief executive, Gothenburg Radio; and others to be announced.

Saturday, March 4 Optional extended tour of the Port of Miami, on day when the majority of Miamibased cruise vessels are in port.

Program is subject to change.

Maritime Reporter Magazine, page 10,  Jan 1989

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