Hagglunds Drives Makes Major Changes

Hagglunds drives is kicking off the new year with, what it dubs, a radical image change that includes a new slogan "Our Drive is your Performance," the emphasis on red as the brand color and a mascot named Max. "We hope our customers will take our new mascot Max to heart," said Per Nordgren, the company's new managing director. In addition to the new marketing ploys, the company is planning to expand its presence in North and South America, which currently accounts for 30 percent of its business but is believed to contain much more potential.

The company has developed a new range of radial piston motors called Compact CB, to be available in 2002.

The motor range, designed into a compact package, builds upon the strengths of current designs.

It can provide torques of up to 213,500 lbf-ft., displacements of between 3.9 and 13.7 gallons and speeds approaching 100 rpm.

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Maritime Reporter Magazine, page 49,  Jan 2002

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