ADS Workshop Scheduled For October 2-3 In Chicago

"Getting Your Next Customer— and Keeping the Ones You Have" is the subject of a special workshop to be presented October 2-3 by the Association of Diesel Specialists, announced ADS president Harold Klebanoff, LaBan Equipment Corp., Valley Stream, N.Y. The workshop will be held at the Ramada Hotel O'Hare, Chicago, 111.

"Marketing and sales planning is more important than ever in the diesel fuel injection service business," said Mr. Klebanoff. "Our industry is long past the point where a diesel shop can simply open for business and expect the customers to start flowing in," he said.

The workshop will provide ADS members with information which they can take back to their shops and put into practice, according to Mr. Klebanoff. The subject areas to be covered include: "What is marketing, and where does it fit into your business?," "Setting realistic goals, and tying them into company objectives," "Ways to make your company's individual characteristics work to your advantage," "The roles of top management and sales management, and how they are different," and "What does your customer think of you? Does it matter?" Designed for business owners, general managers and sales managers, the workshop is presented by the Association of Diesel Specialists in cooperation with the Fromm Institute, Kansas City, Mo. as a special service to ADS members.

For more information on the workshop, contact Louis A. Zuanich at ADS headquarters, 9140 Ward Parkway, Kansas City, Mo.

64114, (816) 444-3500.

Maritime Reporter Magazine, page 35, Sep 1985

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