Valley Line Reorganizes And Expands Marketing Department— Three N e w Executives Join Firm

Valley Line Company of St. Louis recently completed a broad restructuring and expansion of its marketing department to support an aggressive new strategy for profitable traffic growth.

Thomas J. Barta, president, said Valley Line "has achieved substantial reductions in operating costs. We are now prepared to take full advantage of our strength as a large, fullservice barge operator." David R. Campbell, formerly president of SCF Transportation of Greenville, Miss., had earlier joined Valley Line as senior vice president of marketing, a new position. The department has been reorganized to orient marketing as a commodity rather than geographic basis, and to develop new business opportunities in such areas as the movement of intermodal freight with railroads and truck lines.

Mr. Campbell announced the appointment of three marketing executives to new positions at Valley Line: John C. Brereton, formerly regional sales manager in St. Louis for Illinois Central Gulf Railroad, is manager, intermodal marketing; David D. Jahnke, formerly director of marketing for ContiCarriers and Terminals, is manager, bulk marketing; and Richard A. Kienitz, formerly senior vice president of marketing, Federal Barge Lines, is manager, coal marketing.

Valley Line, one of the largest carriers on the inland waterways, operates 33 towboats and 1,200 barges with a total capacity of 1,750,000 tons.

Maritime Reporter Magazine, page 31,  Jan 1986

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First published in 1881 Maritime Reporter is the world's largest audited circulation publication serving the global maritime industry.