ITT Decca Marine Forms New Marketing Services Department

Advertising, Public Relations and Market Research at ITT Decca Marine are now under the direction of John G. Smith.

Mr. Smith will headquarter at the company's Palm Coast, Fla., facility. His association with Decca dates back to 1974, and includes market research and analysis in various product areas, and sales forecasting in several phases of the marine industry, and new product planning.

He headed the Communications Products Section, c o o r d i n a t i n g technical and marketing activities with sales. Mr. Smith most recently served as deputy director of Engineering Services where he was involved with ITT Decca's Loran C, Elac Echosoundsrs and Autopilots, along with VHF, SSB radiotelephones.

Prior to joining ITT Decca, Mr.

Smith was senior sales correspondent for aeronautical and automotive products for International B.F. Goodrich, where he was active in sales, budget planning and forecasting. He obtained his B.A. degree from St. Peter's College and his MBA degree from Fordham University, majoring in marketing and management. He served as a first lieutenant in the U.S. Army.

The new department at IDM is part of the vast "external improvement" push the company has launched as a part of their long-range plan for expansion.

Maritime Reporter Magazine, page 45,  Sep 1978

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Maritime Reporter

First published in 1881 Maritime Reporter is the world's largest audited circulation publication serving the global maritime industry.