ACR Projects Business Improvement For 1984

ACR Electronics, Inc., manufacturers of marine search, safety and rescue equipment, held its annual National Sales Conference August 11-13 in Ft. Lauderdale.

This year an expanded program included all regional ACR sales representatives and their wives.

The conference reviewed sales forecasts and projected a 20 percent increase in all territories for the upcoming fiscal year.

Last year's sales accomplishments were recognized in a formal ceremony. Ray Thomas of Ray Thomas and Associates-Houston was cited as top producer for ACR.

Representative organization of the year was awarded to Ocean Marketing- Boston (previously Peter Sutton Co.). The largest percentage increase of sales was granted to Jack Laurain of Rhumb Line- San Diego.

According to George Woods, new marketing programs were introduced to strengthen ACR's user awareness including the 1983/84 media schedule, new literature, price schedules, terms and policies, a revised inquiry handling and screening program, and a dealer kit.

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Maritime Reporter Magazine, page 19,  Nov 1983

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Maritime Reporter

First published in 1881 Maritime Reporter is the world's largest audited circulation publication serving the global maritime industry.