Caterpillar Announces New Trademarks

Caterpillar Inc., a multinational company headquartered in Peoria, 111., recently announced it has adopted two new trademarks. These marks will identify the corporation and its products and services by the two words associated with the company throughout the world—Caterpillar and Cat.

The new marks capitalize on the traditional Caterpillar and Cat names by adding a stylized triangle design incorporated into the first "A" in each word.

The "CAT" mark will be the main identifier for products and services and the dealers who sell and support them. The "CATERPILLAR" mark will identify the company, its subsidiaries, its products and services, and will double as the official corporate signature.

The company manufactures earthmoving, construction and materials- handling machinery, engines, parts and components.

For free literature detailing Caterpillar products and services, Circle 82 on Reader Service Card

Maritime Reporter Magazine, page 7,  May 1989

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Maritime Reporter

First published in 1881 Maritime Reporter is the world's largest audited circulation publication serving the global maritime industry.